Episode 22 - Kate Carney from Sip and Share

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 22

#nippleinatipple

• Seen a lot of posts but would nice to see some more.
• I appreciate that I have not yet but I do intend to very soon

Paul @theginguide

• Great time with the legend that is Paul at The Gin Guide. Cannot wait till next year to hear all about the nominees for the awards

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

Masons Dry Yorkshire Gin - Tea Edition

• Got given this by a friend for helping them put up their children's trampoline.
• So not sure that I would have chosen this.
• Nose - traditional London Dry maybe with a vague sense of citrus
• Flavour profile - Lemon zest followed by citrus heat followed by juniper at the back end
• Lovely with a Mediterranean tonic. Would be great with light standard premium tonic. Think would also work with Elderflower. Delicate flavour.
• Pretty smooth but not sure would work for me personally in a dry Martini.
• You would have to be careful in cocktails. May work with a heavily lemon based cocktail possibly.
• My recommendation for a lovely refreshing G&T.

Kate Carney from Sip and Share

What attracted you to marketing in the first place ?

• Not attraction. In the blood since birth
• Grew up in parents advertising and design agency
• When at university marketing management just felt natural

Why change to small business / entrepreneurial ?

• Had agency since 2011 and spent a lot of time travelling around country.
• Decided after Nan passed away decided that wanted to stay close to home because young family and house in need of refurbishment
• So Kate thought Where can have biggest impact ? Made choice to work with small business and base herself at home permanently.

What makes a social media account stand out ?

• Be consistent
• Different ways to be consistent
• Same type of photos taken
• Show off your personality and let world in
• Being authentic. Connects you to people who are potential customers on a human level
• The ability to be your true self

What do I want some to think, feel, say, do ?

• You need to know how you want someone to feel first. Once you answer that question you can decide on how to put together the right photo / text etc
• Marketing is not easy.
• Being consistent is not easy in the context of how you want someone to feel and what you want someone to say behind your back.
• If you are honest with those answers give you an understanding on the brand you want to create and the content you put out there.
• This strategic stuff which shapes the brand is what Kate is all about

How can distilleries can stand out ?

• Moving into and through not just showing a bottle.
• Kate had a client who had coaches.
• In order to showcase them on social media she said we can’t show coaches. We need to show lifestyle content showing people having a great...