Letting Employees (& Pets) Speak for Themselves in Your Employer Branding — Dani Kaufman, PetSmart

This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart. Dani Kaufman on LinkedIn: https://www.linkedin.com/in/danikaufman Careers at PetSmart: https://careers.petsmart.com/ Follow @LifeatPetSmart on Instagram: https://www.instagram.com/lifeatpetsmart Follow the #LifeatPetSmart conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!