SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcuts to great writing. So, how do we generate compelling stories and sales pages? There's no one better to answer this question for us than the godfather of modern copywriting himself, Ray Edwards. Ray is the author of How to Write Copy That Sells and Read This or Die. His expertise is priceless, and today, Ray delivers an absolute masterclass on marketing communication in the age of AI. You'll hear us explore his PASTOR framework to guide you through every step, from positioning your products to making sales and getting incredible testimonials. Listen in because Ray and I also share the most powerful ways to leverage tools like ChatGPT to take your marketing game to the next level fast! Show notes and more at SmartPassiveIncome.com/session773.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(932)

SPI 919: How to Start New Things Without Quitting the Old Things

SPI 919: How to Start New Things Without Quitting the Old Things

#919 What would you regret more, letting go too early or holding on too long? There's no shame in changing direction when something stops working. Shame only starts creeping in when you stay stuck bec...

11 Mar 23min

SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)

SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)

#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get...

6 Mar 33min

SPI 917: We Sold Our Company… Here’s What No One Tells You (with Caleb Wojcik)

SPI 917: We Sold Our Company… Here’s What No One Tells You (with Caleb Wojcik)

#917 What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted? In this episode, we'll share a behind...

4 Mar 26min

SPI 916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

SPI 916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you f...

25 Feb 26min

SPI 915: 2026 Marketing Trends You Better Not Miss

SPI 915: 2026 Marketing Trends You Better Not Miss

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strateg...

18 Feb 27min

SPI 914: Why Online Business Is So Different Now

SPI 914: Why Online Business Is So Different Now

#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the ...

11 Feb 25min

SPI 913: Don't Give Up Yet

SPI 913: Don't Give Up Yet

#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to ...

4 Feb 26min

SPI 912: The 2030s Will Be the New Renaissance (And What This Means for You)

SPI 912: The 2030s Will Be the New Renaissance (And What This Means for You)

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more yo...

28 Jan 15min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
utbytte
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-politisk-preik
okonomiamatorene