SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.

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Episoder(940)

SPI 927: The Five-Step Story Method That Grows Your Brand

SPI 927: The Five-Step Story Method That Grows Your Brand

#927 In a world of infinite content, storytelling is a superpower and the number one way to stand out. As entrepreneurs and creators, sharing stories that move people, build trust, and convert should ...

29 Apr 21min

SPI 926: Take This Test to Beat the Trust Recession and Win Big

SPI 926: Take This Test to Beat the Trust Recession and Win Big

#926 Fully fake creators, made-up reviews and testimonials, AI slop for days, and scam offers have driven us deep into a trust recession! People are now spending more time figuring out if you're legit...

22 Apr 27min

SPI 925: The Top Lessons from 20+ Years of Personal Branding with Cliff Ravenscraft

SPI 925: The Top Lessons from 20+ Years of Personal Branding with Cliff Ravenscraft

#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you e...

15 Apr 56min

SPI 924: Unexpected Wins From Our Short-Form Challenge

SPI 924: Unexpected Wins From Our Short-Form Challenge

#924 Do you have a business, or are you just making videos? Many people chase going viral instead of focusing on what matters most for online entrepreneurs. Building confidence and consistency are the...

8 Apr 20min

SPI 923: Short-Form Video Case Studies (From Challenge Participants!)

SPI 923: Short-Form Video Case Studies (From Challenge Participants!)

#923 What happens when real people commit to showing up on camera every day for a solid month? If you've been following my 30-day short-form video challenge, listen in on this episode to hear from two...

1 Apr 25min

SPI 922: Lessons Learned Running a Community Since 1996 with  Paul Gowder

SPI 922: Lessons Learned Running a Community Since 1996 with  Paul Gowder

#922 Imagine learning from someone who's been running an online community for 30 years. Listen in, because that’s exactly what’s about to happen in today’s incredible episode! That's right! My guest, ...

27 Mar 28min

SPI 921: Growing a $9 Offer Into a Multi-Six-Figure Brand with Liz Wilcox

SPI 921: Growing a $9 Offer Into a Multi-Six-Figure Brand with Liz Wilcox

#921 Social media is just media nowadays. But if you want to foster deep relationships with your audience, email is where the real conversations happen! That's not even the best part, though. I know y...

25 Mar 33min

SPI 920: Get More Business than You Can Handle in the Age of AI with James Barnard

SPI 920: Get More Business than You Can Handle in the Age of AI with James Barnard

#920 Quick, think about tasks and skills that can easily be replaced by AI. Logo design has to be somewhere near the top, right? Well, today's chat with my guest, James Barnard, will shift your perspe...

18 Mar 35min

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