Unzipping the Art of Handbag Design and Branding with Industry Leader, Nancy Forman

Unzip the secrets to handbag design and branding strategy as we deconstruct the art and business of creating statement carryalls with industry leader, Nancy Forman of The Accessory Think Tank. As a key player in the initial handbag awards creation and a seasoned merchant, Nancy dives into the demanding world of product development, growth expectations, and the significance of customer understanding and strategic research. She unravels her insights on how brands can tap into consumer social re...