Stretched to Their Limits: Rock 'Em Socks

Rob Starkman’s sophomore year was not a typical college experience. He spent most days chugging energy drinks and sweating over fabric dyes in his dorm room. It had all started a few months before, when Rob took on a new role as student manager of the men’s basketball team and it all almost ended when one of the largest companies in the world sent him a cease and desist letter.

Join Ben and Tanya as they chat with Rob about the stroke of inspiration that started Rock ‘Em Socks in a dorm room, and the large legal team that went after the business. Discover how he fought back, overcoming obstacles from outside and inside—his company, and the hard-won lessons that put Rock’Em on the map.

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