The Steve Harvey Morning Show3 Sep 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
How does social media on LinkedIn work?
The Power of Marketing and Branding.
What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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Episoder(3916)

News to Know: Educates listeners on fraud prevention, identity theft, credit management, and financial literacy.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rod Griffin. Senior Director of Public Education and Advocacy at Experian. 🎯 Purpose of the Interview To educate listeners on fraud prevention, identity theft, credit management, and financial literacy. The conversation aims to empower individuals—especially those in underserved communities—to take control of their financial health using tools and resources provided by Experian. 🗝️ Key Takeaways 1. Fraud & Identity Theft Awareness Identity theft is increasingly sophisticated, often driven by AI. Quote: “The currency of today isn’t necessarily cash—it’s information.” 2. Experian’s Role Experian is one of the three major credit bureaus. Offers tools for fraud detection, identity verification, and credit monitoring. Quote: “We help protect people from fraud and identity theft… and help them improve their financial lives.” 3. Understanding Credit Scores Credit scores range from 300 to 850, with categories from “Poor” to “Excellent.” Key factors: payment history, credit utilization, length of credit history, types of credit, and recent activity. Quote: “Banks like people who are boring. Just pay the bills on time and keep balances low.” 4. Free Resources Free credit reports available weekly via AnnualCreditReport.com. Experian offers free monitoring, alerts, and FICO scores. Quote: “There’s no real reason to pay for a credit report today.” 5. Establishing & Rebuilding Credit Tools like Experian Go and Experian Boost help users build or rebuild credit using non-traditional data (e.g., rent, utilities, streaming services). Quote: “You can go from no credit history to having a report and score in the 630 range—in minutes.” 6. Financial Savviness Being financially savvy means controlling your money, not letting it control you. Use credit cards strategically for rewards and pay balances in full. Budgeting and goal-setting are essential. Quote: “Start from a goal perspective… What do you want to do in life?” 7. Insurance Savings Experian’s auto insurance marketplace helps users compare and save. Average savings: ~$800/year. Quote: “We’ll monitor for you… and tell you if we find a better rate.” 8. Practical Tips Audit monthly bills for hidden charges. Use loyalty programs and coupons to save on groceries and gas. Quote: “I shop so much I get free food… $6, $8, $9 savings add up.” 🧠 Final Message Rod Griffin emphasizes that financial literacy is about empowerment. By understanding your credit, using available tools, and setting clear goals, you can take control of your financial future. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

3 Jan 25min

Overcoming the Odds: Inspiring Successful Businesswoman raised in foster care and teen mom of 3 kids by 18.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kimberly Kelly. A real estate broker and entrepreneur who overcame a challenging upbringing in foster care, teen motherhood, and systemic adversity to become a successful businesswoman. Kimberly shares her journey of resilience, faith, and determination, offering inspiration to anyone facing difficult circumstances. Her story is a testament to perseverance, adaptability, and the power of believing in oneself. 🧭 Key Points 🌱 Early Life & Adversity Raised in foster care from a young age due to her mother’s struggles with addiction. Took on a caregiver role for her younger brothers at age 9. Became a mother at 15 and had two children by 18, while still caring for her siblings. 💪 Resilience & Mindset Developed a survival mindset early on, driven by responsibility and love for her family. Found faith and spiritual grounding during her time in foster care. Never doubted her ability to succeed despite overwhelming odds. 🎓 Education & Career Path Returned to complete her high school diploma and pursued technical education. Earned a degree in electronics engineering and transitioned into the IT world. Later became a licensed real estate agent and opened her own brokerage. 🏡 Business Ventures Founder of a real estate brokerage in McDonough, Georgia. Focuses on educating and empowering first-time homebuyers and entrepreneurs. Co-owner of a property preservation company, Get Adventurous, with her husband. 🤝 Leadership & Branding Leads a small team of agents with a hands-on, mentorship-driven approach. Emphasizes adaptability, personal growth, and celebrating small victories. Operates within a price range of $250K–$750K and above, adapting to market trends. 💬 Notable Quotes “I’m superwoman. I’m phenomenal.” “Foster care is supposed to be temporary, but sometimes it becomes permanent.” “It never dawned on me that I wouldn’t be successful.” “You can do anything. There is nothing you can’t do in this life.” “Practice resilience. If you don’t have a support system, look in the mirror and talk to yourself.” “I’m always in the mindset of staying adaptable.” “My goal is to educate, motivate, and teach people that we can own real estate.” #SHMS #STRAW #BEST #AMISupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

3 Jan 23min

Overcoming the Odds: Explores their inspiration, challenges as Black women in a male-dominated liquor industry.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter. 🎯 Purpose of the Interview To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity. 🧠 Key Takeaways 1. Founders’ Background & Bond Taia and Daphne met as dance moms in Houston, Texas. Their friendship grew through shared experiences at dance competitions. Their cocktail-making hobby evolved into a business idea. 2. Cassie Beverage Origins Inspired by family traditions involving alcohol (moonshine and wine coolers). The brand name “Cassie” is a blend of their last names. Their products include Daphne Limoncello and Daphne Berrycello. 3. Business Launch & Support The idea was sparked during a trip to the Amalfi Coast. Their husbands, both entrepreneurs, helped launch the business and provided initial capital. They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research. 4. Commitment to Quality Their drinks use natural ingredients like fresh lemon juice and cane sugar. They resisted pressure to use cheaper alternatives like concentrates or preservatives. Their goal: create a premium product they’re proud to consume themselves. 5. Challenges in the Liquor Industry High startup costs and tight margins. Strategic decisions around packaging, pricing, and market positioning. Balancing premium quality with affordability for consumers. 6. Academic & Professional Backgrounds Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent. Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom. 7. Empowerment & Representation They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology. Encouraged others to pivot careers and pursue passions regardless of societal expectations. Advocated for creating space at the table when none is offered. 8. Community Impact A caller shared how the interview inspired her to support her daughter’s bartending career. The founders responded with encouragement and emphasized redefining success beyond traditional roles. 💬 Notable Quotes “We found the perfect cocktail—the cure was liquor. A cup of joy.” “We wanted something of quality that we could stand proud of.” “If there’s no room at the table, bring a folding chair.” “Your degrees give you soft skills—you can pivot and do whatever you want.” “We’re winning because we’re doing something we love, even with the struggles.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

3 Jan 25min

Overcoming the Odds: She was a C student and a college dropout, but she is the CEO of Black Ambition.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Felecia Hatcher. Purpose of the Interview To spotlight Black Ambition, a national initiative founded by Pharrell Williams that funds and mentors Black and Brown entrepreneurs. To share insights on entrepreneurship, access to resources, and strategies for scaling businesses. To inspire and educate small business owners and innovators on how to leverage opportunities for growth. Key Takeaways About Black Ambition Founded by Pharrell Williams to close the opportunity gap for Black and Hispanic entrepreneurs. Provides capital, mentorship, and masterclasses to help founders scale. Has invested in 131 companies and awarded millions in funding. Competition Structure Annual national competition with 2,500–3,000 applications. Categories include HBCU, National Finalists, Top Prize Winner, People’s Choice. Process: Applications → 250 semifinalists → 3-month cohort → Demo Day for top 20–25 companies. Unique Approach Focus on high-quality mentorship, not “low vibrational” guidance. Includes mental health and wellness support for entrepreneurs. Partnerships with brands like Louis Vuitton for luxury retail insights. Challenges for Entrepreneurs Many fail by rushing applications and skipping info sessions. Success requires clarity, traction, and persistence—sometimes multiple attempts. Black women are the fastest-growing entrepreneurs but often remain solopreneurs; Black Ambition prioritizes team-building. Pharrell’s Motivation Believes in democratizing opportunity: “Talent is not equally distributed by zip code, but opportunity can be.” Inspired by those who believed in him early in his career. Felecia Hatcher’s Journey Former founder of Center for Black Innovation and Black Tech Week. Emphasizes resilience: “I’m a C student and a college dropout, but I never let that define me.” Advocates for creative pathways to success and capital access. Notable Quotes “Success leaves clues.” – On learning from past winners. “Talent is not equally distributed by zip code, but opportunity can be.” – Pharrell’s guiding principle. “If it doesn’t work on you in that moment, it works for you in that moment. Either way, it works.” – On persistence. “We have to start enjoying the process… be stretched, be cut by the process.” – On entrepreneurial growth. “Wealth has a need for speed.” – On urgency in closing the wealth gap. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

3 Jan 22min

FULL SHOW: NYE Comedy Roulette, Strawberry Letter: What's So Darn Funny? - 1.2.26

2 Jan 1h 32min

FULL SHOW: Happy New Year, Strawberry Letter: How Did He Know Where To Put It - 1.1.26

2 Jan 1h 32min

Info You Can Use: Cruise Travel Expert who works with professionals, family reunions, and veteran organizations for stress free cruise trips.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Angeletha Long. A 24-year Army veteran turned travel entrepreneur: 🎯 Purpose of the Interview To highlight Angeletha Long’s journey from military service to becoming a successful travel advisor and cruise expert, and to educate listeners—especially African Americans and veterans—on the benefits and opportunities of cruising as a travel experience and business venture. 🗝️ Key Takeaways 1. Cruising as a Travel Experience Convenience & Value: Cruising offers all-inclusive packages covering accommodation, dining, entertainment, and transportation. Multi-generational Appeal: Popular among families traveling across generations. Variety of Activities: From Broadway-style shows to roller coasters and go-karts, cruises cater to adventure seekers and relaxation lovers alike. Food Culture: Cruises are known for their abundant and diverse food options, including buffets, specialty restaurants, and snack stations. “There is food here, there is food there, there is food everywhere. The one thing that you're not going to be on a cruise is hungry.” – Andelita Long 2. Military to Travel Industry Transition Inspired by her mother’s hospitality business in Jamaica. Military experience provided skills in logistics, planning, and resilience. Desire for flexibility and family time motivated her to pursue entrepreneurship. “Why do I want to keep punching the clock? … Why not do something that I love?” – Andelita Long 3. Representation & Empowerment Noted the lack of Black professionals in the travel industry. Advocates for creating space and visibility for African Americans in travel leadership. “If the table isn't big enough for us to fit there, we don't have to make our own table.” – Andelita Long 4. Veteran Travel Benefits Norwegian Cruise Line: Offers 10% discount for veterans. Margaritaville Cruise Line: Provides one free 3-night cruise per year for veterans. Long helps veterans access and maximize these benefits. “Margaritaville gives each veteran once a year a three-night free cruise. No cost to you.” – Andelita Long 5. Specialty Cruises & Community Promotes culturally rich cruises like “Grown & Sexy” charters focused on Black culture and entertainment. Encourages first-time cruisers and singles to explore group travel experiences. “It’s full of Black people. We got Black entertainers. Everything on there—it’s all about Black history, Black culture, Black power.” – Andelita Long 📞 Contact Information Website: mydreamvacationtravel.com Phone: (478) 334-0177 Email: Angeletha.Long@cruiseplanners.com #AMI #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

1 Jan 27min

FULL SHOW: Things You've Never Seen, Strawberry Letter: He Said, She Said - 12.31.25

31 Des 20251h 32min

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