Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

  1. Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
  2. How does social media on LinkedIn work?
  3. The Power of Marketing and Branding.
  4. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
  5. Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
  6. What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

  1. Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
  2. How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

  1. What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
  2. What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

  1. How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
  2. Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
  3. Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Episoder(3921)

Uplift: He highlights the importance of mental health and wellness, in elite sports, and entrepreneurial spaces.

Uplift: He highlights the importance of mental health and wellness, in elite sports, and entrepreneurial spaces.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Kurt Jones. Purpose of the Interview The conversation aims to highlight the importance of mental health and wellness, particularly in the Black community, elite sports, and entrepreneurial spaces. It focuses on mental resilience, confidence building, and strategies for handling stress and setbacks, while introducing Dr. Jones’ methodology and his mission through Play 21 Wellness Academy. Key Takeaways Mental Health in the Black Community Historically stigmatized; seen as weakness or negativity. Today, awareness is improving, but significant work remains. Customized Approach Dr. Jones does individualized analysis and treatment plans for athletes and business professionals. Rejects “cookie-cutter” solutions—tailors strategies to personal circumstances. The Shelving Method A mental organization system with four shelves: Immediate Shelf: Urgent tasks within 24 hours. Active Shelf: Important but less urgent tasks. Holding Shelf: Items to revisit later. Elimination Shelf: Thoughts/tasks to discard permanently. Helps clients focus on the present and avoid dwelling on past mistakes. Confidence & Setbacks Confidence can collapse after major losses or failures. Strategy: Remind clients of their greatness, review past successes, and rebuild momentum. Consistency and adaptability are key to sustaining success. Play 21 Wellness Academy Founded in memory of Ben Wilson, a top basketball player and Dr. Jones’ best friend. Mission: Support youth athletes, address issues like parent/teacher abuse, and provide mental health resources. Operates as both a nonprofit and for-profit entity. Broader Client Base Works with elite athletes, entrepreneurs, and high-level professionals. Mental clarity and emotional control are critical for success in any field. Health & Balance Encourages regular medical checkups, stress management, and work-life balance. Advocates for self-reward and stepping out of comfort zones while maintaining wellness. Upcoming Projects Book: Chi-Town Blueprints (personal story and mental resilience). Workbook on the Shelving Method for schools, universities, and professionals. Notable Quotes On Mental Health Stigma:“When people talked about mental health, the first thought was negative.” On Focus:“You can’t take the last play to the next play.” On Success:“Mental thinking is a huge part of success.” On Confidence:“Remind yourself of what got you to the point where you were winning.” On Consistency:“You’ve never seen a Brinks truck behind a funeral car—the graveyard is the richest place because people die with million-dollar dreams.” On Purpose:“Walk in your purpose. When you walk in your purpose, there’s no stopping you.” #SHMS #STRAW #BEST #AMISupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

30 Des 38min

Uplift: Inspired by her father, has mentored over 250 life insurance agents and served more than 5,000 families.

Uplift: Inspired by her father, has mentored over 250 life insurance agents and served more than 5,000 families.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brianna Johnson. A dynamic entrepreneur and founder of Legend Life Financial. Here's a breakdown of the key highlights and insights from the episode: 🔑 Key Themes & Takeaways 1. Early Entrepreneurship By age 22, Brianna owned two clothing stores and a hair salon in Chicago. Inspired by her father, a long-time financial services professional, she developed a strong entrepreneurial spirit early on. 2. Transition to Financial Services At 24, she pivoted into financial services, initially resistant to the idea due to its lack of “cool” appeal. She passed her state licensing exam and is now licensed in over 30 states. Her company, Legend Life Financial, focuses on life insurance and financial education. 3. Insurance Education & Transparency Brianna emphasizes the importance of understanding the differences between: Term Life Insurance: Affordable, fixed for a set term (e.g., 20–30 years), but can increase if it's an annual renewable term. Whole Life Insurance: Permanent, more expensive, builds cash value slowly. Indexed Universal Life (IUL): Tied to stock market performance with capped gains and protected downside. Universal Life: Flexible premiums, moderate cash value growth. Final Expense Policies: For individuals with health or legal issues, typically lower coverage. 4. Client Advocacy She stresses the need to ask questions like “What type of policy is this?” and to avoid blindly trusting agents—especially those who may not stay in the business long-term. She follows up with clients regularly and educates them on evolving insurance needs. 5. Mentorship & Impact Brianna has mentored over 250 life insurance agents and served more than 5,000 families. She’s passionate about empowering people of color through financial literacy and entrepreneurship. 💬 Notable Quotes “Fear is just false expectations appearing real.” “Everything you want is on the other side of fear.” “You don’t have to work more to make more—you just have to work smarter.” 📍 Contact & Resources Website: LegendLife.com (spelled with a “Z” – LegzendLife.com) Phone: (312) 768-3604 Social Media: @BriannaKaylaJ on all platforms #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

10 Jan 24min

Uplift: He helps churches and nonprofits leverage technology.

Uplift: He helps churches and nonprofits leverage technology.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Gregory Richardson. A cybersecurity expert and AI consultant. The conversation explores cybersecurity best practices, the rise of AI, and how Gregory is helping churches and nonprofits leverage technology to spread the gospel. 🔐 Cybersecurity Insights 🔹 Gregory’s Background Based in Dallas, Texas. Works full-time as an ethical hacker and cybersecurity consultant for major corporations and governments. Also a serial entrepreneur with ventures in real estate, consulting, and software. 🔹 Key Cybersecurity Takeaways Multitasking Myth: Gregory argues that humans are not wired for multitasking—focus leads to better outcomes. Password: Avoid using simple passwords like “1234.” Don’t reuse passwords across platforms. Use passphrases (e.g., Bible verses) for stronger security. Change passwords regularly. Password Vaults: Recommends using reputable services like Google or Microsoft. Two-Factor Authentication (2FA): Strongly encourages using 2FA to protect accounts. Phishing Scams: Be wary of urgent or fear-based emails. Always verify suspicious messages by contacting the company directly. Scammers often mimic trusted brands (e.g., Facebook, Bank of America). 🔹 The Bigger Picture Cybercrime now generates more revenue than global drug trafficking. Criminal organizations are well-funded and recruit tech talent to build sophisticated scams. 🤖 Artificial Intelligence & Opportunity 🔹 AI as a Tool for Good Compares AI to the Gutenberg printing press—initially misused, but ultimately transformative. Believes AI’s potential far outweighs its risks. 🔹 AI in Business Helps businesses identify “million-dollar problems” and solve them with AI. Example: Built a toll-tracking app for a car rental company that became more profitable than the rental business itself. Encourages entrepreneurs to use AI tools to build apps without needing coding skills. 🔹 AI in Education Created a custom math quiz app for his daughter using her course materials and AI. 🙏 AI for Churches & Nonprofits Gregory focuses on helping churches and nonprofits use AI to: Spread the gospel. Operate more efficiently. Compete with limited budgets. Offers consulting and resources through his website: GregoryRichardson.ai 📚 Book Mentioned Gregory has authored a book on using AI to solve business problems and create scalable solutions. 🎙️ Closing Notes Rushion praises Gregory’s passion, clarity, and practical advice. Plans to bring him back for a deeper dive into AI’s role in faith-based and nonprofit work. #SHMS #STRAW #BEST #AMISupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

10 Jan 34min

Uplift: Her book helps families prevent accidental overdoses and promotes responsible medication use.

Uplift: Her book helps families prevent accidental overdoses and promotes responsible medication use.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy. A registered pharmacist and author. Dr. McElroy discusses medication safety, her career in pharmacy, and her children's book, It's Not Candy, which educates children and parents on the importance of proper medication storage and awareness. 🔑 Key Themes & Highlights The Importance of Medication Safety Medications are a leading cause of accidental poisoning in children. Parents must store medicines properly and educate children on their dangers. Dr. McElroy’s Pharmacy Journey Started in chemistry before transitioning to pharmacy school. Has nearly three decades of experience in retail and hospital pharmacy. Challenges in the Pharmacy Profession Pharmacists face increasing workloads, including vaccinations and insurance issues. The profession has seen strikes due to excessive demands and responsibilities. Educating Children & Parents Her book It's Not Candy teaches kids to recognize medicine and avoid accidental ingestion. She emphasizes the need for early education, starting as young as three years old. Community Outreach & Consulting Founded MediManage Consulting to promote medication safety and health education. Works with schools and organizations to distribute her book and raise awareness. 📘 About Dr. Yolanda D. McElroyDr. McElroy is a pharmacist, consultant, and author dedicated to improving medication safety and health education. Her book It's Not Candy helps families prevent accidental overdoses and promotes responsible medication use. Let me know if you'd like any refinements! #AMI #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

10 Jan 28min

FULL SHOW: Stupid Questions, Strawberry Letter:She Was Wearing My Wig With My Husband - 1.9.26

FULL SHOW: Stupid Questions, Strawberry Letter:She Was Wearing My Wig With My Husband - 1.9.26

The Steve Harvey Morning Show for Friday, January 9th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Weed In The Church Van" | Ask The CLO | Entertainment News | What Do You... | Roscoe Wallace | Nephew Tommy's Prank - "The Blind Barber" | Strawberry Letter - "She Was Wearing My Wig Wig With My Husband" Pt. 1-2 | Junior's Sports Talk - Pimpin's NFL Playoff Picks | Social Media Advice | Ready To Love Update | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

9 Jan 1h 32min

FULL SHOW: Sick Days, Strawberry Letter: Double Standards Are A Thing Of The Past - 1..8.26

FULL SHOW: Sick Days, Strawberry Letter: Double Standards Are A Thing Of The Past - 1..8.26

The Steve Harvey Morning Show for Thursday, January 8th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Sweat Hog" | Ask The CLO | Entertainment News | Sick Days | Chris Redd | Nephew Tommy's Prank - "Weed In The Church Van" | Strawberry Letter - "Double Standards Are A Thing Of The Past" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Escaped Monkey Trashes Music Store | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

8 Jan 1h 32min

FULL SHOW: Revenge Fire, Strawberry Letter: New Year, New Body - 1.7.26

FULL SHOW: Revenge Fire, Strawberry Letter: New Year, New Body - 1.7.26

The Steve Harvey Morning Show for Wednesday, January 7th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Can I Paint Your Wife Naked?" | Ask The CLO | Entertainment News | J Rap's 1st Poem Of 2026 | Revenge Fire | Nephew Tommy's Prank - "Sweat Hog" | Strawberry Letter - "New Year, New Body" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Shirley Cooking Lessons | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

7 Jan 1h 32min

FULL SHOW_ Vision Boards, Strawberry Letter- He Got A New Zip Code For Christmas - 01.06.26

FULL SHOW_ Vision Boards, Strawberry Letter- He Got A New Zip Code For Christmas - 01.06.26

The Steve Harvey Morning Show for Tuesday, January 6th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Christmas Light Expiration" | Ask The CLO | Entertainment News | Pastor Jamal Bryant’s Wife’s Dress | Vision Boards | Nephew Tommy's Prank - "Can I Paint Your Wife Naked?" | Strawberry Letter - "He Got A New Zip Code For Christmas" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Meg The Stallion Popeye's | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

6 Jan 1h 32min

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