042: Featuring Design Mind frogcast - Immersive Places & Imaginary Worlds

This week we're featuring another episode of Design Mind, a podcast from our friends over at Frog Design, a part of Capgemini Invent. This week we ask: How can we use architecture and interactive design to create immersive experiences for consumers.

Today on our show, we’re talking about designing for real and imaginary worlds. To do this, we’re joined by Zach Morgan, a senior architectural designer based in frog’s Austin, Texas studio. In his time moving between the worlds of architecture, theme park design at Disney and Universal Studios, and now as part of frog’s Places & Experiences team, Zach has learned a lot about what it takes to make immersive environments that merge the best aspects of physical and digital. He’s here to share why this hybrid approach matters now more than ever for domains as diverse as healthcare, retail, hospitality and entertainment.

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

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