The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6

On this episode, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day.

We'll be outlining the specific tactics we use at Vainu to create demand, drive customer retention, and, ultimately, generate more revenue. We'll touch upon several topics, such as:

-Building a database you can trust in and efficient data management practices

-ICP alignment with the sales team & ABM

-Our approach to lead scoring and routing

-Segmentation and personalization at scale

-Target market analysis

-LinkedIn ads