513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley Carter

Lee Hartley Carter discusses why facts alone won’t persuade others—and what does.

You’ll Learn:

1) Why you need more than just facts

2) The foundations of compelling persuasion

3)How to craft your master narrative

About Lee

Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the "why" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

• Lee’s book: Persuasion: Convincing Others When Facts Don’t Seem to Matter
• Lee’s website: LeeHartleyCarter.com
• Lee’s website: maslansky.com

Resources mentioned in the show:

• Study: Moral Foundations Theory
• Book: The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt

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