522: How to Defeat Distraction with Joe McCormack

Joe McCormack provides noise survival tips for clear thinking.

— YOU'LL LEARN —

1) Top 3 tactics for noise survival.

2) The problem with multitasking and what to do instead.

3) How to train yourself to say no.

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— ABOUT JOE —

Joe McCormack founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency.

A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change, leadership, and focus.

• Book: “Noise: Living and Leading When Nobody Can Focus"

• Website: TheBriefLab.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: "Isaac's Storm: A Man, a Time, and the Deadliest Hurricane in History" by Erik Larson

• Book: "Make Your Bed: Little Things That Can Change Your Life...And Maybe the World" by William McRaven

• Play: "Waiting for Godot"

• Speech: University of Texas at Austin 2014 Commencement Address - Admiral McRaven

• Term: Elusive 600

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