Increasing LTV: Proven Tactics for Agency Success

Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston pull back the curtain on key strategies to boost client retention and lower customer acquisition costs for digital agencies.

In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging past clients, and optimizing acquisition funnels. They delve into innovative onboarding processes, highlight effective incentive programs, and explore the trade-offs between creating micro-courses and new ads. Get actionable insights and learn from real-life examples that could transform how you manage and grow your digital agency.

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⏰Timestamps:

00:00 - 05:20: Re-engaging past clients with enticing offers

05:21 - 10:40: The root causes of client churn and how to tackle them

10:41 - 15:55: Crafting successful newsletters to drive client retention

15:56 - 20:30: Lowering customer acquisition costs through effective strategies

20:31 - 25:45: The trade-off between micro-courses and new ads

25:46 - 30:00: The impact of efficient onboarding processes

30:01 - 35:25: Incentive programs for sales and team members

35:26 - 40:50: The importance of live performance indicators and client feedback

40:51 - 45:00: Planning for future episodes and encouraging social media connections

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Stay connected with our hosts and tap into the evolving digital agency sector.

Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest insights on client acquisition and retention.

Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and retention techniques.