724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.

David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.

Get David's book here: https://shorturl.at/Qj6Ys

Personalized: Customer Strategy in the Age of AI

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Episoder(837)

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

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847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a t...

2 Apr 8min

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

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845: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

845: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

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844: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

844: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at how to make estimations when calculating smaller values or working with enclosed spaces like restauran...

23 Mar 5min

843: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

843: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

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842: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

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16 Mar 13min

841: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

841: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

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18 Feb 5min

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