🎃 “Halloween Inc.” — Spirit Halloween’s zombie retail. Microsoft’s house of brands. Costco’s Kirkland clothing.
The Best One Yet16 Okt 2023

🎃 “Halloween Inc.” — Spirit Halloween’s zombie retail. Microsoft’s house of brands. Costco’s Kirkland clothing.

Odds are you’re getting a costume from Spirit Halloween this week, at one of their 1,400 seasonal locations — But Spirit’s real estate operation follows a strict 3-part calculation.

Microsoft just completed its biggest acquisition ever: $69B for video games — Microsoft’s “house of brands” is 2nd in value only to Apple’s “branded house”.

And Costco makes more money selling clothing than Lululemon or Ralph Lauren do — And it’s all because Costco’s co-founder believes prices can be like a drug.


$COST $MSFT $TGT


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Episoder(1584)

⌚ “Watch University” — Rolex’s apprenticeship. Advent Calendar Marketing. Ken Burns’ loooong strategy. +3am Cyber Monday.

⌚ “Watch University” — Rolex’s apprenticeship. Advent Calendar Marketing. Ken Burns’ loooong strategy. +3am Cyber Monday.

The Rolex CEO thinks Apple Watch actually helped Rolex sales… We’ll tell ya howKraft, Dior, & Skims all just launched Advent Calendars?... “Advent Advertising” is the hot new marketing trend.Ken Burns’ “Revolutionary War” documentary proves 1 thing… Loooong can beat TikTok.Plus, there’s a wild new time everyone’s shopping on Cyber Monday… 3amBuy your TBOY Yeti Doll here: https://tboypod.com/shop/product/economic-support-yeti-dollNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Des 19min

📈 Jim Cramer: Why You Should Never Buy "Normal" Stocks

📈 Jim Cramer: Why You Should Never Buy "Normal" Stocks

Jim Cramer’s new advice ain’t what your parents told you — in fact, he says your mom’s "safe" stocks are a trap.Jim Cramer, the host of Mad Money and the "Sultan of Stocks" joins us to break down exactly how you should be investing right now.But this isn't the yelling guy you see on TV or the "Inverse Cramer" meme you see on TikTok. This is Jim in "Teacher Mode." We got him to drop the persona and reveal how he turned a job covering the Ted Bundy murders into a Harvard Law degree and a career at Goldman Sachs.This guy has a total TBOY vibe, he reveals his insane 3:45 AM routine, and he finally explains why "S&P 500 & Chill" shouldn't be your only strategy.Oh, and he literally named his dog "Nvidia"... back in 2017. True story.(plus, we pitched him our stock picks too)But there's so much more. In this interview, Jim tells us all about:• The "Normal Stock" Trap: Why Banks, Airlines, and Ford are actually dangerous investments (and what to buy instead).• The 50/50 Rule: Why putting 100% of your money in index funds is a mistake for our generation.• The "Edge": How he found Nvidia at $2.00 by listening to an Audi executive — and how you can find an edge in your daily life.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Nov 1h 9min

😶‍🌫️🦃 “Green Wednesday” — Cannabis’ Thanksgiving surge. Wicked 2’s PG pop. Warren Buffett’s last letter. +Jack & Nick & Zuck give thanks.

😶‍🌫️🦃 “Green Wednesday” — Cannabis’ Thanksgiving surge. Wicked 2’s PG pop. Warren Buffett’s last letter. +Jack & Nick & Zuck give thanks.

The 2nd biggest day of the year for cannabis? Thanksgiving Eve… California Sober has led to “Green Wednesday”Wicked 2 had a huge opening… for the same reason Toy Story did 30 years ago: The PG Economy.Warren Buffett wrote his final Thanksgiving Letter… So we ripped open the envelope for you.Nick & Jack give thanks… and we got Zuck, Jensen, & Timmy Cook to too (but it got weird).Buy your TBOY Yeti Doll holiday gift here: https://tboypod.com/shop$GOOG $AAPL $BRK.A $DIS $WBDNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Nov 24min

🥛 “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

🥛 “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

The Gap stock surged 8% thanks to the Katseye music video… Gap is now a record label.The NFL can finally add 2 teams in Europe… thanks to Boom Supersonic jets.Too Good To Go sells grocery bags of nearly-spoiled food… It’s the Labubu of Leftovers.Plus, we just dropped our wildest merch yet: A Yeti doll (it’s an economic support animal)... snag yours here for a holiday gift: https://tboypod.com/shopBuy your TBOY Yeti Doll here: https://tboypod.com/shop$GAP $AEO $SPYNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Nov 22min

🚗 Lyft's Bold New Strategy (with CEO David Risher)

🚗 Lyft's Bold New Strategy (with CEO David Risher)

Lyft’s comeback story ain't Uber’s playbook — it’s something different.David Risher, Amazon employee #37 and now Lyft’s CEO, joins us to break down the strategy driving Lyft’s turnaround.This guy has a total TBOY vibe, he's doubled Lyft's stock price, and reveals what proposing to his wife taught him about management (no joke).Oh, and this Lyft CEO... also drives for Lyft.But there's so much more. In this interview, David tells us all about:• His 100-day plan to refocus Lyft on riders and drivers• How driver cancellations fell from ~15% to ~4.5%• The story behind Women+ Connect and Lyft Silver• Lyft’s “situationship” with Waymo (and where self-driving cars fit)• Why he still drives Lyft — and what he learns from chit-chatting with you in the backseat.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.LINKS FROM THIS EPISODE:"Thank you, David Risher" Amazon Easter EggJim Collins' "Good to Great"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Nov 53min

💃 “Destiny’s Chip” — Nvidia’s Beyonce earnings. Budweiser’s BeatBox acquisition. America’s smaller Zestimate. +Pickle Ball Ban

💃 “Destiny’s Chip” — Nvidia’s Beyonce earnings. Budweiser’s BeatBox acquisition. America’s smaller Zestimate. +Pickle Ball Ban

Nvidia is carrying the stock market on its back… And just went full-Beyonce with its earnings.We predicted BeatBox would be the drink of the summer… Now AB In-Bev is buying it for $700M.53% of US homes are worth less than last year… And we’re in a Margaritaville Housing Market.Plus pickleball is about to get its 1st permanent ban… but sometimes bans are good for brands.$BUD $NVDA $ZNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Nov 21min

🤑 “$2 to Hire Me” — Venmo’s resumés. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

🤑 “$2 to Hire Me” — Venmo’s resumés. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

Venmoing your future boss to get a job… that’s the wild new Hiring Hack.Google is the only stock up this week… Because Gemini is having its Michael Jordan Moment.Raising Cane’s secret sauce (literally) is kept in a vault… And it’s protected like a CIA secret.Plus, heat your home with Bitcoin?... Bitcoin Mining Machines are the new fireplace.$PYPL $GOOG $BTCNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Nov 21min

🥶 “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

🥶 “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

Bezos is Co-CEO of the mysterious “Project Prometheus”… his new AI startup treats space like a garage.Meadow Lane just opened the “Erewhon of the East”… $17 smoothies get lines out the door.Bitcoin has fallen 27%, it’s now neg for 2025… because of the Fear & Greed Index.Plus, the newest marketing strategy is “Smell-vertising”... Give billboards a scent.$AMZN $BTC $ETHNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Nov 22min

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