THROWBACK đŸș The power of 1,000 true fans, with Athletic Brewing’s CEO
The Best One Yet19 Aug 2024

THROWBACK đŸș The power of 1,000 true fans, with Athletic Brewing’s CEO

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while we’re on vacation. Because Athletic founder Bill Shufelt isn’t just the “the Knight of Non-Alcohol Beer,” he’s also got a fantastic founding story




About Us: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today’s top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.



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Episoder(1812)

đŸ„ž “Whiskey Business” — Nvidia’s Chinese spy. Hershey’s flavor change. NYC’s $150M Marathon. +Pop-Biz Halloween Contest

đŸ„ž “Whiskey Business” — Nvidia’s Chinese spy. Hershey’s flavor change. NYC’s $150M Marathon. +Pop-Biz Halloween Contest

Our Seattle live show on Wed 11/4 is now open to all ages! Buy tickets here: https://www.axs.com/events/1446394/the-best-one-yet-ticketsNvidia’s Jensen Huang has been targeted by a Chinese spy, accord...

30 Okt 24min

🍰 “Golden $CAKE” — Cheesecake Factory’s moment. WNBA’s 9am Final. Anthropic’s 1-person startup. +Halloween Purple

🍰 “Golden $CAKE” — Cheesecake Factory’s moment. WNBA’s 9am Final. Anthropic’s 1-person startup. +Halloween Purple

Cheesecake Factory is winning with complexity
 Its super long menu defies restaurant econ.Anthropic acquired a 1-person biopharma startup
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29 Okt 22min

đŸ’â€â™€ïž “AI For Moms” — Dazzle’s FemmeBot. DoorDash’s Instacart haul. Royal Caribbean’s Panama Canal. +Octo-bull

đŸ’â€â™€ïž “AI For Moms” — Dazzle’s FemmeBot. DoorDash’s Instacart haul. Royal Caribbean’s Panama Canal. +Octo-bull

DoorDash is reportedly close to buying Instacart for $17B
 because gig app winter is here.Marissa Mayer’s Dazzle launched an AI app for women
 inspired by FUBU: For Us, By Us.Royal Caribbean is launch...

28 Okt 21min

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

Anthropic is giving 1 supershare to its 7 co-founders
 but the prices are in the tokens.Candy Corn is dominated by a company who copied it
 in the fertile crescent of fructose.And Chief of Staff is th...

27 Okt 23min

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsThe Knicks reportedly withheld championship rings for certain em...

26 Okt 22min

đŸ§č “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

đŸ§č “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsAirbnb is banning “unreasonable” checkout tasks
 And going luxe ...

23 Okt 22min

đŸŽ· “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

đŸŽ· “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

Toyota created America’s perfect car: The RAV4
 But sales are down because TOO MUCH demand.The saxophone is surging
 because its sound is “inimitable”.SpaceX is AI’s landlord, Anthropic is an AI rente...

22 Okt 21min

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermùs’ emerging suburbs. Supplement acid strips. +Failure Day

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermùs’ emerging suburbs. Supplement acid strips. +Failure Day

Hermùs’ new emerging market? American suburbs
 Call them “Nashvillionaires.”“You Can See Everything” has a 21% chance to win Best Picture
 Because Nathan Fielder has a strategy.Olive oil in shampoo bo...

21 Okt 21min

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