What's Authentic?
WhiskyCast30 Jan 2023

What's Authentic?

Distillers like to claim the "authentic" label for their whiskies, but how does one define "authenticity" in whisky? Is a "grain to glass" whisky more authentic than one that's mass-produced? Stanford business professor Glenn Carroll and Tulane business professor Cameron Verhaal teamed up to study just what whisky drinkers consider to be authentic, and they join us on this week's WhiskyCast In-Depth to discuss their findings. In the news, Irish Whiskey tourism rebounded strongly during 2022 with a 425% gain over the pandemic-affected year of 2021. Diageo shares took a plunge on softness in U.S. Scotch Whisky sales, and a small North Carolina distillery hopes to send barrels of whiskey where no barrels have gone before.

Episoder(1158)

Cruising with Jefferson's Bourbon

Cruising with Jefferson's Bourbon

Jefferson's Ocean Bourbon is known for being aged at sea, and now, a new partnership between Jefferson's and Holland America cruises will see 11 cruise ships carrying barrels of Jefferson's on board d...

30 Mar 32min

School Time at Moonshine University

School Time at Moonshine University

Louisville's Moonshine University is one of the few providers of distiller education in the United States, and many aspiring craft distillers have taken its courses over the last decade. With the down...

22 Mar 44min

A Dream About to be Realized

A Dream About to be Realized

Nine years ago, John Lunn and Allisa Henley set out to make the Tennessee Whiskey of their dreams at Sazerac's A.J. Bond Distillery. That plan was shattered when John Lunn died suddenly three years ag...

15 Mar 38min

A Pair of Master Whisky Makers

A Pair of Master Whisky Makers

Today marks International Women's Day, and it's just a happy coincidence that we have two women who make great whiskies on this week's show. Dr. Emma Walker is the master blender for Johnnie Walker, w...

8 Mar 53min

Distilling the Artisan Way

Distilling the Artisan Way

Kentucky Artisan Distillery was one of the state's first distilleries to specialize in contract distilling for clients when it opened in 2012. Over the years, it's been laying down whiskies for its ow...

1 Mar 32min

"Bottom Shelf:" A Book that Belongs on the Top Shelf

"Bottom Shelf:" A Book that Belongs on the Top Shelf

Fred Minnick's latest book "Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life" is part memoir, part Bourbon history all wrapped up in a single narrative. The former Army photographer...

23 Feb 54min

A Slumping Market for Scotch Whisky?

A Slumping Market for Scotch Whisky?

The Scotch Whisky Association released new export data this week showing a second straight year of global sales declines, with a softening economy and tariffs getting much of the blame. We'll go throu...

15 Feb 33min

The Beginning of the End for Uncle Nearest?

The Beginning of the End for Uncle Nearest?

A critical court hearing is set for Monday in the Uncle Nearest receivership case in Tennessee. Founder Fawn Weaver wants to terminate the receivership and take back control of the company, while the ...

8 Feb 36min

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