010: [Coaching] Identifying a Target Market Ready and Eager for What You Offer with Susanna Barkataki

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this.

We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one.

So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service.

In this coaching call you’re about to hear, my guest Susanna Barkataki and I work on defining who exactly her target market is.

Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida.

Susanna and I talk about how her approach to yoga, meditation, and mindfulness is different from others and why that’s a big attraction for the clients who come to her.

If you’d like to work together on identifying your core message, unique angle, and target market, book a 90-minute strategy session with me. It’s virtually impossible for you to do this work in your own head. You really need someone to walk you through the process and to see what you can’t see for yourself. It’s not because you’re not smart and brilliant and capable - you very much are! It’s just that we’re too close to ourselves, so our unique strengths become invisible to us. I’ll help you uncover them. You can learn more about the strategy session and sign up on my website at https://www.speakingyourbrand.com/strategy-session/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

• The power of local events for creating community and building brand awareness
• Susanna’s elevator pitch for her new wellness institute
• We want to make sure we’re attracting the right clients to us, because we want them to be successful.
• I help Susanna define her target market for the institute, including selecting one of her two avatars to focus on.
• Why Susanna’s clients come to her and how aspiration fits in
• Susanna’s energy secrets (these are really good!)
• What does Susanna do differently from others in her field?
• What problems/needs are Susanna’s target clients experiencing and where are they in their journey of self development?
• Don’t spend your time and effort trying to convince people they need a solution to their problem. Focus on the ones who are already looking for solutions.
• We work on Susanna’s brand statement and her unique angle/approach/mindset

What do you think of the brand statement we came up with for Susanna? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

Links:

Connect with Susanna on her website at http://susannabarkataki.com/

Facebook = https://www.facebook.com/susanna.barkataki

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable