032: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen

Your signature talk needs to be useful, interesting, and relatable to your audience - and it needs to be original and uniquely yours.

In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation storyboard.

We also talk the groups Adrienne should reach out to for speaking engagements based on who her target clients are.

Adrienne shares fantastic style and shopping tips and the importance of making conscious choices when we buy.

About My Guest: Adrienne Borgersen is a 25 year veteran of the music industry, a Fashion Institute of Technology certified Image Consultant and a Main Street Vegan Academy Master Certified Vegan Lifestyle Coach & Educator. Wanting to help people thrive no matter what their lifestyle, Adrienne uses her vast experience in marketing A-list recording artists around the world, along with her FIT training, to coach and educate clients on creating their personal style and personal brand.

As a vegan, she wanted to find a way to incorporate her awareness of the plight of animals in the fashion industry, into her work. She began to speak and write about the issues and the solutions, to encourage people to consider compassionate and cruelty-free choices. She is also the co-founder and editor-in-chief of the online magazine La Fashionista Compassionista.

Highlights:

• What an image consultant does
• Why Adrienne decided to create a magazine
• Finding your signature talk topic and angle or hook
• Integrating your personal story and experience into your presentation
• How your image ties to your identity and authenticity
• Adrienne’s style and shopping tips
• Making conscious choices about what we buy
• The groups Adrienne should reach out to for speaking engagements based on who her target clients are

Links:

Adrienne’s website = http://itfactorimage.nyc/

La Fashionista Compassionista magazine = http://lafcnyc.com/

Connect with Adrienne on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable