050: The 3 C's of Visibility: What It Takes to Get Known

What does it take to get known? How can you become the “go to” person for what you do?

You know you need to be more visible in order to grow your business and network and to achieve your goals.

But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them.

What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th C).

I share with you the ways to be consistent for it to make an impact; why being an advocate and standing up can get you known (but why it’s scary to do so); and why having support can make all the difference, including places we need to show up where we might not be right now (hand raised).

I do get on a bit of a soap box about why, as a society, we need you as a woman to be more visible and why you’re not the only one who benefits when you do.

At the end of the episode, I share with you the key visibility areas for me that significantly grew my revenue last year.

I’d love to hear your thoughts on this episode and where you’re going to focus in 2018! Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

I encourage you to also listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in, to identify where you should focus your time and efforts.

The Speaking Your Brand podcast is hosted by Carol Cox.

Highlights:

• Why you need visibility for your business
• 3 C’s of Visibility = Consistency, Courage, Community
• 3 ways you need to be consistent
• Examples from my own business about the impact of consistency
• Why putting yourself out there and speaking up feels so vulnerable
• The physiological effects of vulnerability
• The ancestral memory we as women have of vulnerability
• Why we need more women in positions of power and leadership
• What those around you get from you being visible
• Having allies and advocates
• The 4th bonus C
• The key visibility areas for me that significantly grew my revenue last year

Links:

Show notes at https://www.speakingyourbrand.com/50

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Other episodes mentioned:

• Your Visibility Roadmap (episode 45)
• Strategies to Get Visible (on-air coaching call) with Pam Andrews (episode 48)
• What It Takes to Do a TEDx Talk with Tammy Lally (episode 24)
• Why Women Need to Speak Up and Roar with Sophia Eng (episode 40)
• Natalie Eckdahl of Biz Chix (episode 35)
• Why We All Need a Wingwoman with Mia Scharphie (episode 46)

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable