072: How to Speak Strategically for Better Business Results

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals.

Have you been getting the results you want from the speaking engagements you’ve been doing?

What you need is a clear and intentional speaking strategy and a powerful signature talk.

Consider:

• Are you speaking in front of the right audiences?
• Are you talking in the right settings based on your natural and preferred communication style?
• Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic?
• Are you presenting the right offer for that audience?

What you’ll learn on this episode:

• Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
• How to identify the best speaking engagements - and which to say no to
• How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals

You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business.

→ Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

• Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
• How to identify the best speaking engagements - and which to say no to
• How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals
• Success stories of other women speakers and how they’ve used speaking strategically to grow their business

Links:

Show notes and free PDF workbook at https://www.speakingyourbrand.com/72

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

• Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
• Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix
• Episode 57: How to Use Simple Story Structure to Create Compelling Content
• Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
• • You can get the Feedback Form template in the download on this episode
• Episode 50: The 3 C's of Visibility: What It Takes to Get Known
• Anna Seewald of Authentic Parenting

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable