073: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland

073: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation.

How can you pitch podcasters the right way so they want to have you on their show?

In this episode, I talk with Nicole Holland of Interviews That Convert on:

  • what to do and, just as importantly, what *not* to do in your podcast pitches
  • how to turn listeners into leads
  • specific tips on how to be a good podcast guest

Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/

About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

  • What *not* to do in your podcast pitches
  • The right way to pitch a podcaster
  • How to get on a podcaster’s radar
  • Permission-based pitching
  • Questions to ask yourself before pitching
  • Why being on a big podcast isn’t necessarily going to give you what you want
  • The importance of being part of a podcaster’s community
  • Converting listeners to leads
  • Specific tips on how to be a good podcast guest

Links:

Show notes at https://www.speakingyourbrand.com/73

Check out Nicole’s website at https://interviewsthatconvert.com/

Connect with Nicole on Twitter: @niczthename

Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

  • Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

Episoder(495)

Speaker Scams, Shortcuts, and What Actually Works to Build Your Speaking

Speaker Scams, Shortcuts, and What Actually Works to Build Your Speaking

We’re pulling back the curtain on the speaker industry. If you’ve been scrolling lately, you’ve probably seen the promises: guaranteed TEDx talks, booked-out speaking calendars, five-figure fees overn...

27 Apr 47min

Lessons from a Viral TEDx Speaker: The Talk That Changed Everything with Tammy Lally

Lessons from a Viral TEDx Speaker: The Talk That Changed Everything with Tammy Lally

I’m thrilled to have back on the podcast my client Tammy Lally, TEDx speaker, author, and money coach, whose talk has reached millions of people around the world. But what makes her story so powerful ...

20 Apr 53min

What TEDx Organizers Look for in Selecting Speakers with Nick Rogers and Liam Rogers

What TEDx Organizers Look for in Selecting Speakers with Nick Rogers and Liam Rogers

TEDx is one of those stages that so many people aspire to.After being part of the speaker curation and coaching team for TEDxOrlando, I can tell you that there’s a lot that happens behind the scenes t...

13 Apr 1h 1min

Making the Shift from Performer to Keynote Speaker with Andy Nunn

Making the Shift from Performer to Keynote Speaker with Andy Nunn

I’ve worked with a lot of speakers over the years, but Andy Nunn brings something truly unique to the stage. He’s a mentalist turned keynote speaker who knows how to captivate an audience.In this epis...

6 Apr 46min

The Story Only You Can Tell (And Why You Should) with Wendy Romeu

The Story Only You Can Tell (And Why You Should) with Wendy Romeu

Resilience isn’t something you build in the moment—it’s something you build long before you need it.In this episode, I’m joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to tal...

30 Mar 33min

Authenticity Over Perfectionism: Lessons from Public Media Leadership with Judith Smelser

Authenticity Over Perfectionism: Lessons from Public Media Leadership with Judith Smelser

What if the thing that makes you most effective as a leader and speaker… isn’t perfection, but authenticity? That it’s not about having all the answers, but being willing to tell others that you don’t...

23 Mar 54min

Why Your Story Matters - Even When You Don’t Feel Ready with Tiffany Hawk

Why Your Story Matters - Even When You Don’t Feel Ready with Tiffany Hawk

Today I’m joined by returning guest Tiffany Hawk - author, book coach, and longtime collaborator - to talk about why sharing your story matters, especially when you don’t feel ready.We explore how man...

16 Mar 47min

The Connection Formula of Expertise + Story: Live Signature Talks from Our Thought Leader Academy Grads

The Connection Formula of Expertise + Story: Live Signature Talks from Our Thought Leader Academy Grads

Many accomplished women already have the expertise, experience, and authority their audiences need. The missing piece is rarely more knowledge — it’s connection.Story is what bridges the space between...

9 Mar 57min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik