080: [Coaching] Connecting Your Why and What Makes Your Approach Unique with Anne Torrez

Do you know what makes your approach and process unique?

As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do.

In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client.

We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her.

You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].”

As you listen, think about your why and what your brand statement could be.

Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy.

About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/80

Anne’s website = https://www.triityourway.com/

Connect with Anne on Instagram @triityourway and Facebook and Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

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Other Episodes and Podcasts Mentioned:

• Anne Torrez on the BizChix podcast
• Diane Diaz on this podcast in episode 2: Taking Your Speaking to the Next Level
• Amber De La Garza’s Productivity Straight Talk podcast
• Amber was also on this podcast in episode 43: How Speaking Can Grow or Derail Your Business
• 5 AM Miracle Podcast

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable