What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Feb 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(368)

The PR Week: 4.21.2026 - Crisis Conference special

The PR Week: 4.21.2026 - Crisis Conference special

Last week’s PRWeek Crisis Conference in Washington, DC, had a who’s who list of speakers and attendees.  On this podcast, hear from Kristin Cabot, who talks about taking back the narrative after the C...

21 Apr 40min

The PR Week: 4.15.2026 - Adam Sohn, T-Mobile

The PR Week: 4.15.2026 - Adam Sohn, T-Mobile

The latest guest on The PR Week podcast is Adam Sohn, VP of communications at T-Mobile, and a veteran of communications roles at companies including Microsoft, Amazon and Lockheed Martin.  He talks ab...

15 Apr 40min

The PR Week: 4.9.2026 - Bradley Akubuiro, Bully Pulpit International

The PR Week: 4.9.2026 - Bradley Akubuiro, Bully Pulpit International

The latest guest on The PR Week podcast is Bradley Akubuiro, head of the corporate communications practice at Bully Pulpit International and a veteran of companies such as Boeing and United Technologi...

9 Apr 49min

The PR Week: 4.2.2026 - Brandon Stanton, Humans of New York

The PR Week: 4.2.2026 - Brandon Stanton, Humans of New York

Brandon Stanton is a photographer, influential social media content creator and author — and now he’s also PRWeek’s Communicator of the Year for 2026.  Stanton joins the latest edition of The PR Week ...

2 Apr 47min

The PR Week: 3.26.2026 - Rob Longert, Day One Agency

The PR Week: 3.26.2026 - Rob Longert, Day One Agency

The latest guest on The PR Week podcast is Rob Longert, cofounder and managing partner of Day One Agency. He talks about the agency’s heritage in other PR firms and how it puts earned media at the cen...

26 Mar 46min

The PR Week: 3.16.2026 - PRWeek Awards US special

The PR Week: 3.16.2026 - PRWeek Awards US special

It’s the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry’s stars were out.  PRWeek’s reporters chatted with the executives whose agencies, ...

16 Mar 23min

The PR Week: 3.12.2026 - Diana Littman, MSL

The PR Week: 3.12.2026 - Diana Littman, MSL

The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL.  She talks about her goals for the agency, seven years into its top role, and what it’s like working on clien...

12 Mar 43min

Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter

Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it a...

11 Mar 27min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
stopp-verden
popradet
nokon-ma-ga
rss-gukild-johaug
fotballpodden-2
lydartikler-fra-aftenposten
det-store-bildet
dine-penger-pengeradet
aftenbla-bla
hanna-de-heldige
rss-ness
rss-espen-lee-usensurert
rss-dannet-uten-piano
rss-utenrikskomiteen-med-bogen-og-grasvik
e24-podden
frokostshowet-pa-p5