The PR Week, 2.22.2024: Teddy Goff, Precision

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X?

These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns.

Also on the agenda: the biggest marketing and communications news of the week, from people moves to John Deere’s influencer effort to get its brand in front of new audiences.

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