Replay: Edu - Product Positioning - Make Yourself Obviously Awesome

We’re back this week with one of our most popular episodes of 2023, featuring April Dunford.

Product positioning will make or break your startup. Go toe-to-toe with multinational trillion-dollar behemoths and the likelihood of success is minute. Restructure your approach to target a different group and you can one-day “dab [your] tears with the money”.

Researched ways on how to develop your product position and still feel stuck? Don’t fret! Yaniv and Chris are back this week with a super special guest - April Dunford, author of “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it” and podcast host “Positioning with April Dunford”.

Sit back and get ready to take some notes as April, Chris and Yaniv break down product positioning for startup. Along the way she shares the concept of positioning baggage, the three styles of product positioning from her book, why product market fit is not a useful thing for startups - just a vibe created by VC, discuss examples of Salesforce and Snowflake and share snippets from Jack Trout’s Positioning the Battle for Your Mind and Peter Thiel’s Zero to One.

There is so much to learn from this episode we highly recommend listening to it twice!

Episode Links

• Order April’s book “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy It, Love it”: https://www.amazon.com.au/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/

• Checkout April’s website: https://www.aprildunford.com/

• Listen to April’s podcast “Positioning with April Dunford”: https://www.positioning.show/

• Follow April on Linkedin: https://www.linkedin.com/in/aprildunford/

• Follow April on Twitter: @aprildunford

The Pact

Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:

• Follow, rate, and review us in your listening app

• Follow us on YouTube

• Give us a public shout-out on LinkedIn or anywhere you have a social media following

Key links

• The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. Go to www.vanta.com/tsp for 20% off their incredible offer.

• Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg

• Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A

• The Startup Podcast website: https://tsp.show

Learn more about Chris and Yaniv

• Work 1:1 with Chris: http://chrissaad.com/advisory/

• Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

• Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Credits

Lovingly handcrafted for the global startup community by:

Editor: Justin McArthur

Associate Producer: Aidan Cousins

Intro Voice: Jeremiah Owyang