The effusive Dr Suudi gives us a taste of his Ugandan radio adverts

Coming from the UK, one of the biggest differences in East Africa has been how products are marketed.

In the co-working space I was at in London we would talk about Google Ad campaigns and reaching users online through content marketing. Here though, the radio is a dominant form of advertising.

In this episode I talk with Suudi who runs Wave Records.

We discuss his extensive experience in the radio industry, why old car radios can only play on restricted frequency and listen to some of his catchy jingles, including a slightly… interesting one about a Ugandan girl getting a Chinese boyfriend (at around 18 minutes)

We were in his recording studio and so there might be a bit of activity/ phone interference going on in the background and it gets a bit echo-y at the end. Sorry about that.

Hopefully it won’t detract from one of the… most unique interviews I’ve had.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2016/12/14/radio-adverts-marketing-on-uganda-radio-stations-with-dr-suudi-from-wave-records/