How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
Uncensored CMO4 Des 2024

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challenger Brands, having previously led Innocent Smoothie for 15 years, guiding them through their acquisition by Coca-Cola and subsequent scaling. In this episode, we'll explore the delicate balance between maintaining a strong mission and driving business growth. Douglas also shares insights into Tony's dedicated efforts to eradicate child labor, pay fair wages, and maintain transparency in their cocoa sourcing, all while making their chocolate appealing and fun for consumers.

Tune in next week for an interview with Tony's Dean of Dopeness, Sadira E. Furlow (aka their Chief Brand Officer), to find out exactly what it takes to grow a brand like Tony's.

Timestamps

00:00 - Start
01:38 - Douglas’ journey to CEO at Innocent Smoothies
06:36 - Lessons on how to scale up at Innocent
12:47 - Why Coke kept Innocent independent
15:03 - Innocent’s approach to launching new products
21:52 - Why Douglas moved to Tony’s Chocolonely
24:22 - Tony’s Chocolonely origin story
28:29 - Why is Tony’s chocolate so good
29:42 - The B2B side of Tony’s Chocolonely
32:56 - Is it more expensive to be a change brand?
34:03 - Balancing a serious mission with a fun brand
35:53 - Why Tony’s is so transparent
41:48 - Tony’s international expansion
44:38 - Challenges of being in the biggest retailer in the US
47:35 - Lessons as a CMO
51:33 - Creating the culture at Tony’s

Episoder(251)

How Gymshark took on the sportswear giants - Carly Natalizia

How Gymshark took on the sportswear giants - Carly Natalizia

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in fi...

18 Mar 38min

The power of kindness with Kory Marchisotto [Uncensored Renegades]

The power of kindness with Kory Marchisotto [Uncensored Renegades]

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. op...

16 Mar 23min

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy ...

11 Mar 40min

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh...

9 Mar 31min

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Mar 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Mar 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Feb 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Feb 32min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
finansredaksjonen
utbytte
pengepodden-2
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
arcticpodden