#152 - Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)

#152 - Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it. Unpack the diagnosis by starting with the questions that will most likely get you to the answer quickly. Once you know the key metrics that drive their business (e.g., open rates, reply rates), you can deposit and add value by sharing industry benchmarks of what those could be. Prospect by identifying the top 2-3 problems that most people don’t know that they have, then try to find out where the prospect realistically lands currently. PATH TO PRESIDENT’S CLUB Founder & CEO @ Flip the Script Head of Sales Development @ Chorus.ai Regional VP of Business Development @ G2 Sr. Manager, Inside Sales @ Gong.io RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(600)

#561 - How to Coach Sales Reps Using “Based On What” Thinking | Cameron Shahabedin

#561 - How to Coach Sales Reps Using “Based On What” Thinking | Cameron Shahabedin

Turn reps into self-sufficient closers with structured call coaching, “based on what” thinking, and problem-solving leadership systems 🎙️ ACTIONABLE TAKEAWAYS: Reinforce pillars everywhere, n...

2 Apr 37min

#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation

#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation

They almost got shut out of the deal, then closed $3.6M anyway. Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, ...

31 Mar 36min

#559 - Sell The Problem Before You Sell The Product | Keenan

#559 - Sell The Problem Before You Sell The Product | Keenan

The Perfect Outbound Sequence Template Keenan (author of Gap Selling) breaks down a step-by-step framework for prospecting that actually gets responses, focused on leading with problems—not product...

26 Mar 38min

#558 - The 5 Data-Backed Cold Call Scripts to Overcome Any Objection

#558 - The 5 Data-Backed Cold Call Scripts to Overcome Any Objection

Most sales reps try to memorize dozens of objection responses. That’s a mistake. Just 5 objections make up roughly 74% of what you’ll hear on cold calls. This episode breaks down those 5 objecti...

24 Mar 10min

#557 - How to Run a Perfect Discovery Call (Start to Finish) | Jacob Fleisher

#557 - How to Run a Perfect Discovery Call (Start to Finish) | Jacob Fleisher

In this episode of 30 Minutes to President’s Club, Jacob Flesher (Head of Sales at Attention) breaks down a full discovery call framework from start to finish, including how to challenge prospects wit...

19 Mar 34min

#556 (Trailer) - I Taught A Standup Comedian To Cold Call (Real Dials)

#556 (Trailer) - I Taught A Standup Comedian To Cold Call (Real Dials)

Full video HERE What happens when you give a stand-up comedian a sales script and tell him to start cold calling? Alex Murphy sits down with his brother Andrew (a comedian in Austin) and gives h...

17 Mar 1min

#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call

#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call

Learn more: https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Structure Your Call in 3 Parts: Great discovery calls have three distinct chapters—(1) the first five minutes...

12 Mar 51min

#554 (Trailer) - Don't Sell to Your Champion. Sell THROUGH Them. (2 Real Emails)

#554 (Trailer) - Don't Sell to Your Champion. Sell THROUGH Them. (2 Real Emails)

Full video HERE' The fastest way to reach the executive who can green-light your deal: write the email they’ll actually read. Nate Nasralla breaks down two real examples of emails you can draft fo...

10 Mar 1min

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