#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)

#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Start by aligning on the problem in the big team meeting and sell your champion on why it’s important. At the beginning of the big team meeting present in this order, the problem > the cost of inaction > alternatives which include you. In the big team meeting, call out those people who are not voicing their perspectives and create a safe space to air out problems. Even if there is consensus, push for one more person to get involved in the deal cycle before making a solution recommendation. PATH TO PRESIDENT’S CLUB Community Growth @ Lavender Chief Evangelist @ Challenger Player/Coach-Large Enterprise Sales @ CEB, now Gartner RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(586)

#547 - Running The Big Team Meeting: 7 Steps to Group Problem Consensus  | Jen Allen-Knuth

#547 - Running The Big Team Meeting: 7 Steps to Group Problem Consensus | Jen Allen-Knuth

Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is e...

12 Feb 34min

#546 - Fixing the WORST Cold Call Pitches Known to Man

#546 - Fixing the WORST Cold Call Pitches Known to Man

Nick Cegelski breaks down why most cold call pitches fail—and how to fix them. Nick explains why generic value propositions packed with buzzwords like optimize, streamline, and AI-powered sound nice b...

10 Feb 19min

#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x

#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x

AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter s...

5 Feb 37min

#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from e...

3 Feb 30min

#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner

#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner

How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentu...

29 Jan 32min

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

Full YouTube Episode Here Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subje...

27 Jan 2min

everything you could possibly need to close a 6–7 figure deal at power

everything you could possibly need to close a 6–7 figure deal at power

Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite

26 Jan 12min

#541 - The $1M Negotiations That Changed the Way I Sell Forever

#541 - The $1M Negotiations That Changed the Way I Sell Forever

⁠Watch Todd’s Free Negotiation Masterclass⁠ ⁠Buy 'Four Levers Negotiating' Here⁠ Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And ...

22 Jan 19min

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