#336 - Asking The Right Questions on Cold Calls (Josh Braun, Braun Training)

#336 - Asking The Right Questions on Cold Calls (Josh Braun, Braun Training)

FOUR ACTIONABLE TAKEAWAYS Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highlight a knowledge gap When explaining your solution, emphasize the before state and the problems associated with it to create contrast with your solution's end-state Ask about specific situations to accurately identify the exact problems the prospect is facing Learn and practice delivering problem stories that are tailored to each potential situation your buyers may be in PATH TO PRESIDENT’S CLUB Founder, Braun Training Former Head of Sales @ Basecamp Former VP of Inside Sales @ Jellyvision RESOURCES DISCUSSED Join our weekly newsletter Josh Braun's Tongue Tied flashcards Things you can steal 30MPC Training: 30mpc.com/training

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Episoder(623)

#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts s...

18 Jun 26min

#582 - The Secret To Make Prospects Negotiate Against Themselves

#582 - The Secret To Make Prospects Negotiate Against Themselves

We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episod...

16 Jun 33min

#581 - The Negotiation Playbook | 30MPC Hall of Fame

#581 - The Negotiation Playbook | 30MPC Hall of Fame

🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  Actionable Takeaways: 🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence. 👑 Lock ...

11 Jun 25min

#580 - How To Become Dangerously Good At Negotiation

#580 - How To Become Dangerously Good At Negotiation

We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms. In this episode, Arman Fa...

9 Jun 37min

#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Ge...

4 Jun 26min

#578 - Watch Me Cold Call For A Product I’ve Never Sold

#578 - Watch Me Cold Call For A Product I’ve Never Sold

Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: 🎯 How to force a 20% convers...

2 Jun 18min

How to Win Deals Without Discounting Away Your Commission

How to Win Deals Without Discounting Away Your Commission

Todd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): ⁠https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free conten...

1 Jun 16min

#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay

#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay

Your cold outreach reply rates are completely flatlining because of AI slop. In this episode, Jason Bay breaks down how to: 🎯 Flip your sales funnel into a "martini glass" to go deep on fewer acc...

28 Mai 46min

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