Episode 20: Android

Ben & David examine Google’s 2005 purchase of Android for a rumored $50M, undeniably one of the best technology acquisitions of all time. But will it top the list of these tough graders? Tune in to find out.

Sponsors:

• Sierra: https://bit.ly/acquiredsierra
• Sentry: https://bit.ly/acquiredsentry
• Anthropic: https://bit.ly/acquiredclaude25
• Vanta: https://vanta.com/acquired

More Acquired!

• Get email updates with hints on next episode and follow-ups from recent episodes
• Join the Slack
• Subscribe to ACQ2
• Merch Store!

© Copyright 2015-2025 ACQ, LLC

Topics covered include:

• Welcome new listeners! We quickly review the show format for newbies.
• Community spotlight: Patagonia on a Budget from community member Matt Morgante (@mattm on Slack)
• Andy Rubin’s career trajectory and what made him “born to start Android"
• The undeniable “cool factor” of the Danger Sidekick in the early/mid-2000’s, including fans such as Larry Page, Sergey Brin and… Turtle from Entourage
• Android’s original ambition to build an operating system for… digital cameras
• WebTV founder Steve Perlman is pretty much the best friend ever
• Google’s own perspective on Android as their “best deal ever"
• The Android team’s reaction to Steve Jobs unveiling the iPhone in January 2007, and redesigning the initial launch hardware
• Announcing Android and—equally importantly—the Open Handset Alliance (“OHA”)
• The much-talked-about "mobile holy wars", between Android’s “open” platform and Apple’s “closed” platform
• The less-talked-about US carrier wars with the iPhone + AT&T in one camp, and everyone else in the Google / OHA camp (including “Droid Does”)
• A quirk of history: HTC at one point acquires a majority share in Beats, resulting a short-lived period of Beats-branded Android phones (still available on Amazon!)
• The real battleground for Google in the mobile platform wars: the economics of “default search” (briefly known thanks to the Oracle/Java lawsuit against Google)
• Google’s detour into smartphone hardware with the acquisition (and subsequent divestiture) of Motorola
• The “fork-ability” of Android via the Android Open Source Project (versus “Google Android”), and the rise of Xiaomi, Cyanogen, Kindle Fire and other platforms
• The ecosystem economics of the Android business for Google
• “Defensive” versus “offensive” acquisitions, and protecting Google’s core search business
• Could (or would) Google have built an Android-like platform without acquiring Android the company (or having Andy Rubin)?
• Framing the technology world’s shift to mobile within (surprise) Ben Thompson’s Aggregation Theory
• The current “moving up the stack” of the competitive playing field as the mobile landscape matures
• Grading: Android versus Instagram?

Followups:

• Waze launches Carpool in the Bay Area. Much consternation ensues on the Uber board.

Hot Takes:

• The iPhone 7 (and AirPods) announcement

The Carve Out:

• Ben: Business Adventures by John Brooks, Bill Gates’ favorite business book
• David: Ezra Edelman's fantastic 5-part ESPN documentary on O.J. Simpson, O.J.: Made in America
• None this week… coverage of Instagram Stories to come next time!