🤤 “Everything’s $3” — Matto’s crazy coffee. The CEO killer controversy. Louis Vuitton’s train bet.
The Best One Yet12 Des 2024

🤤 “Everything’s $3” — Matto’s crazy coffee. The CEO killer controversy. Louis Vuitton’s train bet.

The fastest-growing coffee chain in New York is Matto… because the $3 latte has a secret.

The UnitedHealthcare CEO killer has been charged with murder… but it also revealed pent up frustration with healthcare.

Louis Vuitton just acquired the Orient Express… because luxury trains are the new luxury shirts.

Plus, toss away that gingerbread house - Charcuterie Chalets are what santa’s digging right now.


$SBUX $LVMUY $UNH


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Nike’s Air Jordans 🏀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.



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Episoder(1624)

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

One company is tracking every football at the Super Bowl… And it’s a publicly-traded stock.Elon Musk is merging SpaceX and Xai… It’s a sugardaddy acquisition.Pepsi is cutting prices on Dorito’s and al...

4 Feb 22min

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

Moltbot has gone viral with a chatbot social network… AI Agents are chatting with other AI.Disney’s parks biz hit an ATH… but the real story is High School Musical on TikTok.There is 1 drink defying t...

3 Feb 22min

👋 “Meet the New Boss” — Kevin’s Fed. Super Bowl commercial dating. Brag Book job hack. +Secret Starbucks store

👋 “Meet the New Boss” — Kevin’s Fed. Super Bowl commercial dating. Brag Book job hack. +Secret Starbucks store

Serena Williams’ super bowl spot is already viral… But it actually cost 3x more than the sticker price.Get to know the next Fed Chair: Kevin Warsh… He’ll affect your money more than the prez.The #1 wa...

2 Feb 22min

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

We went to Starbucks’ Investor Day… To keep the Siren growing, Starbucks wants your afternoon delight.TikTok star Khabe Lamy just sold his handle for $1B… He’s now the 1st ever Influencer stock.Apple ...

30 Jan 23min

⛸️ “$200K per Olympian” — Billionaires philanthropy splurge. Tesla’s young avocado tree. Phia’s $100M fashion butler. +Cursing Promotion Hack

⛸️ “$200K per Olympian” — Billionaires philanthropy splurge. Tesla’s young avocado tree. Phia’s $100M fashion butler. +Cursing Promotion Hack

Olympic athletes get $200K, babies get CEO money... It’s a golden era for billionaire donations.Tesla announced bad earnings but the stock rose… Because Tesla is a young avocado tree.Bill Gates’ daugh...

29 Jan 22min

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The best business ideas came from reading 1 sentence… Because 70th percentile 3 times makes you a 99 percenter.Vital Farms’ $1B egg stock is dropping… on Tiktok drama over orange yolks.Instagram & You...

28 Jan 21min

🧻 “TP to AI” — Toto toilets’ tech pivot. Minnesota’s CEO moment. Graza’s olive oil envy. +Spend-vesting

🧻 “TP to AI” — Toto toilets’ tech pivot. Minnesota’s CEO moment. Graza’s olive oil envy. +Spend-vesting

69 of Minnesota’s most powerful CEOs are changing things… in Minneapolis and the country. Graza sold 150M of viral squeezable olive oil… But now it faces Graza-formity & Forrest Gump.Toto is best-kno...

27 Jan 21min

🤝 “TikTaken” — TikTok (finally) sold. Diet Coke vs Coke Zero. Madison Square Garden 5.0. +Chimney Sweep Surge

🤝 “TikTaken” — TikTok (finally) sold. Diet Coke vs Coke Zero. Madison Square Garden 5.0. +Chimney Sweep Surge

Why is Diet Pepsi dropping, but Pepsi Zero surging?... Boomers do Diet, Zoomers do Zero.Penn Station finally got a $7.5B glam-up proposal… But it all depends on hockey & basketball.TikTok USA was offi...

26 Jan 21min

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