Incipia's Natalie Rozenblat TikTok Marketing for App Downloads

Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok.

Topic Covered:

• (03:12) - What is working on TikTok
• (04:43) - Macro influencers working better on TikTok
• (06:21) - Macro influencers vs micro influencers
• (13:17) - How much to actually pay your influencers
• (17:26) - Do you Reach influencers with a personal or Business account?
• (18:05) - How to track ROI on TikTok campaigns?
• (19:01) - The 101 on Google UAC
• (20:06) - Intimately us App Audit
• (34:14) - Drinkster App Audit
• (40:47) - What do you think about Apps vs Websites
• (48:40) - MTT Basics Poker Tournament Strategy App Audit
• (58:39) - Writey App Audit

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