827: User Acquisition for a New Product with Gina Kwong

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

You will discover:

• How to approach UA with a new app
• What SDKs and tracking you need before running user acquisition
• How to get start with Facebook Automated App Ads
• How to scale Facebook Automated App Ads
• How should UA managers collaborate with product teams
• How to get started with Google UAC

Gina Kwong is Growth at Electronic Arts (EA).

Show Mentions:

- Fav app: Star Wars Galaxy Heroes

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