Growth Hacking User Acquisition

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).

Topics Covered:

• 02:28 - Website traffic vs app traffic - what's converting better?
• 04:14 - How to optimize web traffic to app users
• 06:51 - Top of the funnel optimization to growth hack user acquisition
• 08:56 - Visual of Ripl's onboarding flow
• 12:02 - How to scale user acquisition
• 14:53 - What channel is better at scaling
• 18:17 - Wysefit App Audit
• 29:21 - The Google UAC hack that creates better targeting and lower CPIs
• 31:44 - How do you compare Google UAC for Android vs iOS
• 32:35 - Apple Search Ads campaign structure
• 35:54 - Is 50K a good starting budget?
• 41:26 - Butlr app audit
• 52:56 - What's the best channel for getting started with paid acquisition?
• 54:30 - Apple Search Ad's CPT starting point

You can watch this video: http://youtu.be/jK2yQU-27fw

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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