Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail

Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world's most iconic vertically integrated brands.

We get to learn his thoughts on how to best strengthen overall brand equity while driving operational efficiency and extending product reach. He also shares his view on how to think about the right balance between DTC and wholesale and gives us a sneak preview of his upcoming session at the World Retail Congress in Paris titled "Retailing in a Time of Mass Distraction."

But, as usual, we kick things off by delving into the week in retail, starting with lots of news from Macy's, including their lackluster holiday earnings, the announcement of their "Bold New Chapter" strategy, and a revised investor takeover proposal. We also unpack earnings from Best Buy, Lowes, and Warby Parker, before turning out attention to Shein's potential IPO plans.

World Retail Congress: Non-retailer passes and discount offer codes:

Non-Retailer pass: REM-SPONR

Retailer discount code: REM20

Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress’s Knowledge Partners. The Congress’s report is a must-read for retailers to become world class in today’s retail climate.

The End of Year Report reinforces the focus of next year’s World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams.

Furthermore, the report brings together 14 of the world’s top retailers’ reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.