151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and advisory services. Founded in 2000, 4C Strategies today serves military, public, and private clients in more than 70 countries around the globe. We talked with Jonas about how a strong Service & Consulting arm within the organization can be an accelerator for long term ARR growth. We talked about the opportunity this provides them, but also the challenges that come with a setup of this kind with a relatively large Service & Consulting arm. Here are some of the things we talked about:

- How does your service arm contribute to your company's overall value proposition, especially in an industry where software solutions are often seen as sufficient?

- In what ways has having a significant service arm helped you differentiate from competitors who primarily focus on product alone?

- How do you manage the potential risks and challenges associated with maintaining a large service arm, such as scalability and profit margins?

- What metrics or KPIs do you use to measure the success of your service arm, and how do these metrics align with your company’s long-term strategic goals?

- What organizational structures do you recommend for a Product and Service organization to operate as one?

These are some of the many questions we address with Jonas. Please tune in to learn more about how they have managed to leverage Services & Consulting to ultimately grow their software ARR!

Episoder(210)

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ ...

1 Apr 50min

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breakin...

26 Mar 1h 2min

208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Strats...

19 Mar 50min

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat w...

5 Mar 52min

206. Rahul Yadav, CEO of Paligo - The CEO Blueprint for High-Impact Executive Offsites

206. Rahul Yadav, CEO of Paligo - The CEO Blueprint for High-Impact Executive Offsites

In this episode, we sit down with Rahul Yadav, CEO of Paligo, for a practical conversation on leadership alignment - and how to run executive offsites that drive real clarity, trust, and follow-throug...

26 Feb 50min

205. Roeland Delrue, Co-Founder of Aikido Security - Why joining the buyer’s journey beats forcing MEDDICC-style sales processes

205. Roeland Delrue, Co-Founder of Aikido Security - Why joining the buyer’s journey beats forcing MEDDICC-style sales processes

In this episode, we’re joined by Roeland Delrue, Co-founder of Aikido Security, the fast-growing application security platform that just became a unicorn in under 4 years.  Roeland shares what it real...

28 Jan 55min

204. Madhav Bhandari - VP Marketing, Storylane - How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote

204. Madhav Bhandari - VP Marketing, Storylane - How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote

In this episode, we’re joined by Madhav Bhandari, VP Marketing at Storylane, the demo automation platform helping B2B teams show their product before prospects ever talk to sales. Storylane is a profi...

23 Jan 56min

203. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at the Table

203. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at the Table

In this episode, we’re joined by Kate Sygrove, Director of Customer Success at Mouseflow, the SaaS platform for website behavioral analytics. Mouseflow is a $10M+ ARR business with 3,500 customers, 51...

9 Jan 49min

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