Erica Schneider - Why editing your content is as important as creating!

👉🏼 About the Guest:

Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

👉🏼 Description:

Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.

Timestamps:

• 00:00: Episode Highlight
• 1:43: Introduction to Erica Schneider
• 2:49: How did being an English teacher help with being a creator?
• 5:47: Different personas required as a writer vs an editor
• 9:49: How can writers become editors?
• 11:51: Does editing stifle creativity?
• 13:23: Where do writers stumble in editing?
• 15:06: Where do you stop editing?
• 16:07: How to write with authority
• 19:10: Social media writing vs brand writing
• 21:44: Best types of writing types for social media
• 24:10: Best types of writing types for long-form content
• 25:03: How to become a thought leader
• 28:21: Day-to-day as a Head of Content
• 31:05: How does data help as a writer?
• 32:57: Why did Erica start a Twitter following?
• 35:26: How to make it work on social
• 36:40: How to manage idea blasts as a writer
• 39:10: How to manage envy and competition
• 42:35: Balance between consuming and creating content
• 45:38: Day-to-day as a mom
• 48:15: Editing and writing habits
• 50:25: Becoming an authentic person online
• 52:56: Rapid Fire 5: From favorite creator to favorite book
• 1:00:00: Outro and closing thoughts

👉🏼 Resources:

• Amanda Natividad: https://amandanat.com/
• Best Book for Kids: https://www.goodreads.com/book/show/283676.The_Story_of_the_Little_Mole_Who_Went_in_Search_of_Whodunit
• Kaitlyn Arford: https://kaitlynarford.com/
• Kasey Jones: https://twitter.com/ABetterJones

👉🏼 Where to find Erica Schneider:

• Twitter: https://twitter.com/ericasmyname
• Linkedin: https://www.linkedin.com/in/erica-schneider66/
• Website: https://www.ericaschneider.me/
• Power Your Platform: https://poweryourplatform.carrd.co/

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/