From Highlights to Creators: How the sports industry is innovating on YouTube

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of YouTube. So we wanted to dig into what’s coming from YouTube, who is being really innovative in their use of the platform and get some specific examples of how teams are using it to drive revenue.

Some of the topics we discuss include:

  • Has YouTube become THE destination for highlights?
  • How are rightsholder’s monetising their content, but also how are they incorporating YouTube into their sponsorship conversations?
  • How are YouTube Channel Memberships being used by some clubs as an extension of their OTT platforms? And in some cases could it be a more cost-effective alternative?
  • Should creators be viewed differently now that much of the output is almost broadcast quality in terms of the production and storytelling? And which teams and broadcasters are working with them well?
  • With athletes such Jude Bellingham becoming creators – how are they developing different content formats and commercialising their own YouTube channels?
  • What benefits are rightsholders and broadcasters seeing from having live games on the platform?
  • Where is AI being used in the YouTube platform to create new content and commercial opportunities?

Episoder(84)

Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...

28 Mar 38min

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Apr 202552min

Scoreplay: Centralising Sports Media in the Age of AI

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Mar 202543min

The ICC: Innovating at the Cricket World Cup.

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Des 202449min

VRTL: Scaling in person fan experiences to a global audience

VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Nov 202445min

Trajektory – a holistic view of sports sponsorship

Trajektory – a holistic view of sports sponsorship

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat abo...

24 Okt 202443min

ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
liberal-halvtime
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
rss-pa-konto
okonomiamatorene
rss-investering-gjort-enkelt