Cereal Wars - Sugar Rush  | 3
Business Wars22 Jul 2019

Cereal Wars - Sugar Rush | 3

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?

But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.


Support us by supporting our sponsors!

Zoom - Visit Zoom online, set up a FREE account, and try the most affordable and most reliable video communications solution on the market.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(675)

Bumble's Stumble | The Queen Bee | 1

Bumble's Stumble | The Queen Bee | 1

It’s 2014 and twenty-four-year-old Whitney Wolfe sues Tinder for harassment, sending shockwaves through Silicon Valley. She walks away with a settlement but pays a high personal price for taking on th...

29 Apr 43min

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic he...

23 Apr 42min

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work  | 2

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights...

22 Apr 38min

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan dep...

15 Apr 36min

Spotify vs Apple Music | Dehumanizer | 2

Spotify vs Apple Music | Dehumanizer | 2

It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a...

8 Apr 43min

Spotify vs Apple Music | Who Stopped the Music? | 1

Spotify vs Apple Music | Who Stopped the Music? | 1

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But...

1 Apr 43min

Under Armour's Attack on Nike | Signature Sneakers | 3

Under Armour's Attack on Nike | Signature Sneakers | 3

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar...

26 Mar 41min

Under Armour's Attack on Nike | Dropping the Ball | 2

Under Armour's Attack on Nike | Dropping the Ball | 2

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their bi...

25 Mar 45min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik