From Farmers Markets to Grocery Stores and a Farm Stand: Scaling a Microgreens Business

From Farmers Markets to Grocery Stores and a Farm Stand: Scaling a Microgreens Business

Mother-son duo Robin and Kellen Kanzius of Fred's Urban Farm in San Diego California share their journey of journey of growing a successful microgreens operation in Southern California. They talk about the challenges & rewards of growing outdoors, working with family, and diversifying revenue streams. They also drill down on the importance of consistency, honesty, and community engagement in running a successful farm stand that accounts for a significant slice of the farm's income.

Learn more about Fred's Urban Farm here.

Get time and labor-saving farm tools and microgreen seeds at shop.modern grower.co

Listen to other podcasts on the Modern Grower Podcast Network:

Check out Diego's book Sell Everything You Grow on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses

Episoder(30)

Keeping It Simple: Thriving By Streamlining Your Microgreens Crops

Keeping It Simple: Thriving By Streamlining Your Microgreens Crops

Market gardener and aggregator Max Becher joins hosts Diego and Chris to talk all about how he grows microgreens: he discusses the difference between growing microgreens and field crops, adding new mi...

30 Des 202455min

Building a Sustainable Microgreens Business for Retirement

Building a Sustainable Microgreens Business for Retirement

Veteran microgreens grower Chris Thoreau is joined by entrepreneur Pierre Marlow to talk about starting a microgreens business after having the main business shut down during the pandemic. They talk a...

16 Des 20241h 6min

Growing Pains: The Real Talk on Launching a Microgreen Business

Growing Pains: The Real Talk on Launching a Microgreen Business

Michael Quinn of Mourne Microgreens joins host Chris Thoreau to talk about his journey of starting a microgreens business in Northern Ireland. He shares the challenges of growing and selling a niche c...

11 Nov 202445min

Mastering Microgreens: Essential Sanitation and Food Safety Considerations

Mastering Microgreens: Essential Sanitation and Food Safety Considerations

Long-time microgreens grower Chris Thoreau joins co-host Diego to talk about the nitty-gritty details of sanitation when it comes to growing microgreens. Since microgreens are considered higher-risk p...

28 Okt 202448min

Insights and Innovations in Indoor Farming

Insights and Innovations in Indoor Farming

Alex Dale of Hunters' Dale Microgreens in Chilliwack, BC joins host and veteran microgreens grower Chris Thoreau to share her story of how she started her farm with her mother, who initially began mar...

14 Okt 20241h 23min

Greens & Dreams: Building a Microgreen Empire

Greens & Dreams: Building a Microgreen Empire

Lupe Smith, owner of Barons Microgreens in Los Angeles, California shares his startup journey. He talks about how he canvassed the LA area and ultimately ended up growing microgreens. He also shares t...

30 Sep 20241h 4min

The Seed Dilemma: Rethinking Farm Sustainability

The Seed Dilemma: Rethinking Farm Sustainability

In this episode, long-time microgreens grower Chris Thoreau joins host Diego to talk all about seeds, specifically, local seed production...or the lack thereof. He talks about what it means to purchas...

23 Sep 20241h 9min

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