778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso
Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...
12 Jan 41min
777 | AI/SEO News from the EDGE | Week of 12.1.2025
This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...
2 Des 20251h 3min
776 | Wil Reynolds: Don't Do F*cking Listicles
Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year. We HAD to grab Wil after his keynote and unpack his thoughts on...
26 Nov 202513min
775 | AI, Authenticity, and SEO with Wil Reynolds
KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...
12 Nov 202535min
774 | Paid Ad News from the EDGE | Week of 10.27.25
Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...
30 Okt 202550min
773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Princi...
23 Okt 202543min
772 | Unpacking LLMs.txt with Carolyn Shelby
Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...
16 Okt 202542min
771 | SEO News from the EDGE | Week of 9.15.2025
Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind? This week, we cover trending topics including Google's expanded AI mode for multi-lingual s...
17 Sep 202540min
