395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely. Impressive resume, right? Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision. Listen to Nathan and Emma discuss: How she first met and started working with Kris Jenner Pitching the Good American business idea to Khloe Kardashian ​​ The key to the Kardashian/Jenner staying power Why the power of inclusivity led to the success of SKIMS Finding a better plant-based cleaning solution with Safely How she became a shark on ABC’s Shark Tank Her role as chairwoman of Fifteen Percent Pledge And much more marketing and product advice for founders… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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Episoder(713)

712: The Near-Death Experience That Built a $400M Year Business

712: The Near-Death Experience That Built a $400M Year Business

Matt Pohlson was clinically dead for four and a half minutes. His heart had stopped, the doctor had already called it, and 40 ICU staff had gathered at the window like a silent choir when his mother r...

1 Okt 49min

711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

Natasha was on maternity leave with a newborn who cried until he was five months old, permanently thirsty, and completely fed up that the one drink bottle she owned had grown mould. She switched to dr...

30 Sep 41min

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

Over 12 years of interviewing more than 100 billionaires, I started asking every one of them the same question: if you lost everything tomorrow, the money, the brand, the team, and you had to start co...

28 Sep 15min

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

Ari Meisel spent 15 years teaching founders to do less. He's worked with over 300 assistants and once ran his business on a single hour of work a day after Crohn's disease nearly took him out. Now AI ...

24 Sep 53min

708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

Every stage of business breaks you in a different way, and nobody warns you which thing is about to break. So it always feels like you are the only one who cannot figure it out. You are not. The game ...

21 Sep 12min

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

Athan Didaskalou had bet everything on a one-year-old suitcase brand called July. Then Covid wiped out travel and nearly took the business with it. What happened next turned it into a nine-figure glob...

17 Sep 52min

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

Jay Haddad hated being a plumber. He lived for the weekends - free diving, waterfalls, surfing, the beach - and when he and his wife had their first daughter at 23, the outdoor life they'd promised ea...

16 Sep 37min

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

I am going to tell you about the dumbest thing I have done in 12 years of building Foundr. It is not a bad hire or a failed launch. It is something far more dangerous, because I did not even realise I...

14 Sep 11min

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