🏒 “Hockey Fight” — Canada’s electric weapon. MrBeast’s chocolate surprise. Southwest’s Godfather fee.
The Best One Yet12 Mar 2025

🏒 “Hockey Fight” — Canada’s electric weapon. MrBeast’s chocolate surprise. Southwest’s Godfather fee.

The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey fight.

MrBeast’s business is worth $5B… but he makes more money on chocolate than content.

Southwest just killed its famous “Bags fly free”... and it reminds us of a lesson from The Godfather.

Plus, Trader Joe’s has the greatest art collection in America (and we can prove it)...


$LUV $AMZN $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1806)

🎷 “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

🎷 “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

Toyota created America’s perfect car: The RAV4… But sales are down because TOO MUCH demand.The saxophone is surging… because its sound is “inimitable”.SpaceX is AI’s landlord, Anthropic is an AI rente...

22 Okt 21min

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermès’ emerging suburbs. Supplement acid strips. +Failure Day

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermès’ emerging suburbs. Supplement acid strips. +Failure Day

Hermès’ new emerging market? American suburbs… Call them “Nashvillionaires.”“You Can See Everything” has a 21% chance to win Best Picture… Because Nathan Fielder has a strategy.Olive oil in shampoo bo...

21 Okt 21min

🥐 “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

🥐 “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

France’s worst social crisis in years are because of Inflation… but they’re also based on retirement.Mark Walburg launched Municipal gym to beat Equinox… Costco proves it works?Elon Musk is giving 1 s...

20 Okt 22min

🪽 “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

🪽 “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

Tesla’s flying car might never get sold… but it was marketing the stock, not the car.Reese Witherspoon bought back Hello Sunshine for 96% off… cause media has human souls.AI is stealing comedians’ jok...

20 Okt 21min

🥗 “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

🥗 “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

LIVE from sold-out Boston… we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, event...

16 Okt 36min

☘️ “LIVE from Boston” — Ben Affleck’s AI genius. Bananas inflation-omics. Uber’s data center piggybacking. +Top-smelling cities

☘️ “LIVE from Boston” — Ben Affleck’s AI genius. Bananas inflation-omics. Uber’s data center piggybacking. +Top-smelling cities

Bumble got acquired in a happier-ever-after Private Equity ending… We call it D.O.P.E.Apple just unveiled a dozen surprise home products… It’s the new boss’ Living Room strategy.AI stock investing has...

15 Okt 26min

🏡 “iHome” — Apple’s living room strategy. Bumble’s Kate Hudson moment. AI’s casino stocks. +Zuck’s Guiness

🏡 “iHome” — Apple’s living room strategy. Bumble’s Kate Hudson moment. AI’s casino stocks. +Zuck’s Guiness

Bumble got acquired in a happier-ever-after Private Equity ending… We call it D.O.P.E.Apple just unveiled a dozen surprise home products… It’s the new boss’ Living Room strategy.AI stock investing has...

14 Okt 22min

🎀 “Doll Bills, Y’all” — American Girl Doll’s 40th. Nobel’s economic therapy. Dutch Bros’ walk-thru. +Self-Driving Zambonis

🎀 “Doll Bills, Y’all” — American Girl Doll’s 40th. Nobel’s economic therapy. Dutch Bros’ walk-thru. +Self-Driving Zambonis

The Nobel Prize for Economics went to Robert E. Hall and Michael Woodford… because clear is kind in Economics too.Dutch Bros opened their first walk-thru location… What's the LCD (Lowest Cost Differen...

13 Okt 23min

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