The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged brand with core collections of vintage-yet-modern looks and collaborations with brands like Solid & Striped, Adidas, and Le Bristol Paris. In this episode, Oberg joins Associate Features Editor Ana Escalante to talk about how she built the brand from her apartment to a flagship store in SoHo. Plus, they get into all of the details about her new sexual wellness line, Sensual Sport.

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