The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

If you're an artist, manager, or label, stop leaving money on the table. Forever Fan is the ultimate CRM built for the music industry—helping you communicate directly with fans via text and email, track engagement, and optimize campaigns so your biggest supporters never miss a release, tour, or merch drop.Major artists and rising stars alike are already using Forever Fan to sell more tickets, push more streams, and drive real fan loyalty.

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Episoder(270)

Inside the Playbook: Hitmaka on How Producers Really Get Paid

Inside the Playbook: Hitmaka on How Producers Really Get Paid

In this clip of The Manager’s Playbook, Hitmaka breaks down how producers really get paid in the music business.From song deals and publishing to fair splits, leverage, and non-exclusive relationships...

22 Apr 13min

The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business

The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Hitmaka, formerly Yung Berg, for a deep conversation on the real business behind hit songs.Hitmaka breaks down how hit records a...

19 Apr 1h 33min

Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit

Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit

Mike Caren breaks down what actually makes a song feel like a hit.This clip explores the role of A&R, taste, replay value, emotional connection, melody, lyrics, and creative judgment in today’s music ...

18 Apr 13min

Inside the Playbook: Mike Caren on The Reason Artist-Manager Relationships Fall Apart

Inside the Playbook: Mike Caren on The Reason Artist-Manager Relationships Fall Apart

Mike Caren breaks down why artists and managers need to have hard conversations early if they want to avoid bigger problems later.This clip is about artist-manager communication, label frustrations, p...

17 Apr 11min

Inside the Playbook: Mike Caren on Why Consistency Beats Talent in Music

Inside the Playbook: Mike Caren on Why Consistency Beats Talent in Music

Mike Caren breaks down why consistency, discipline, and adaptability matter more than occasional flashes of brilliance in the music business.This clip explores the traits that help artists and executi...

16 Apr 13min

Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great

Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great

Mike Caren breaks down what actually creates longevity in the music business.This clip is about building a career the right way: bringing value instead of extracting it, thinking long term, preparing ...

15 Apr 20min

The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business

The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business

Mike Caren is one of the most respected music executives of his generation.From his early years at Atlantic Records to building Artist Publishing Group and Artist Partner Group, Mike has played a majo...

12 Apr 1h 29min

 Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development

Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development

In this clip from The Manager’s Playbook, Charlie Rocket breaks down how he would build an artist with no money, using speed, consistency, release strategy, and real-world fan-building.He talks throug...

6 Apr 15min

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