⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.

The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff.

Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.”

Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro…


$WBD $NFLX $TPR $AAPL $NKE $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1681)

🏈 “Endorse My Ball” — Fernando Mendoza’s LinkedIn-ing. Intel’s chip-rip-dip. The Vatican’s AI savior. +Uber Spy Pricing

🏈 “Endorse My Ball” — Fernando Mendoza’s LinkedIn-ing. Intel’s chip-rip-dip. The Vatican’s AI savior. +Uber Spy Pricing

Fernando Mendoza went #1 in the NFL Draft… but the real winner is actually LinkedIn.Intel stock hit all-time high for the first time since 2000… because when software dips, chips rip.The institution t...

27 Apr 22min

🫦 “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

🫦 “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

Lipstick is economic soup for the stressed soul… And L’Oreal is the Lipstick Effect in real life.Elon dropped a truth bomb: 4M Teslas can’t drive themselves… Up next? Operation Body Shop.Should you as...

24 Apr 22min

🐭 “DisneyWings” — Spirit should sell to Disney. Chipotle’s dopamine app. SpaceX’s AI pivot. +Mascot $$$

🐭 “DisneyWings” — Spirit should sell to Disney. Chipotle’s dopamine app. SpaceX’s AI pivot. +Mascot $$$

Spirit Airlines is getting a $500M Gov’t bailout… but once again, we’re pitching Disney Airlines.Chipotle is turning its rewards app into Nintendo… because dopamine daily drives demand.SpaceX just mad...

23 Apr 22min

😎 “Hot Smartglasses” — Gucci’s Google deal. A16z’s CNN dupe. $40 Half-Chicken economy. +In-Car Toilet

😎 “Hot Smartglasses” — Gucci’s Google deal. A16z’s CNN dupe. $40 Half-Chicken economy. +In-Car Toilet

Legendary VC Andreessen Horowitz funds a 24/7 tech show on X… cause the clips are the content.Gucci’s had 11-straight quarters of falling sales… so it’s hooking up with Google.A $40 half-chicken entre...

22 Apr 22min

👑 “iCEO” — Apple’s new leader. Psychedelics’ stock pop. Tariff refund day. +College Weather Decision

👑 “iCEO” — Apple’s new leader. Psychedelics’ stock pop. Tariff refund day. +College Weather Decision

Tim Cook is out, John Ternus is in… Apple’s new CEO reflects a swing back to product-first.Joe Rogan DM’d Trump and got an executive order… so psychedelic stocks surged Monday.Tariff Refunds just went...

21 Apr 22min

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

NYC’s pied-a-terre tax, NJ Transit’s World Cup surge pricing… Both inspired by John Dutton.The most successful ghost kitchen? It’s Goop… Gwyneth’s miso bowls make $9M/store.Gatorade is pivoting from a...

20 Apr 22min

⛳ “FOOOORE” — LIV’s golf miss. Storage Unit Millionaires. QVC’s final deal. +Pro Coffee Snobs

⛳ “FOOOORE” — LIV’s golf miss. Storage Unit Millionaires. QVC’s final deal. +Pro Coffee Snobs

LIV Golf is reportedly shutting down… sportswashing failed, so Saudi Arabia’s pivoting.Storage Units are America’s hottest real estate… but are getting banned by NIMBYs #StorageShamingQVC invented “sh...

17 Apr 22min

🐣 “Shoes to GPUs” — Allbirds 800% AI surge. Bad News Bull Market. Alex vs. Alix. +BieberChella

🐣 “Shoes to GPUs” — Allbirds 800% AI surge. Bad News Bull Market. Alex vs. Alix. +BieberChella

Stocks hit All-Time-Highs in the middle of a war... Because of stock market gravity.Allbirds announced a pivot to artificial intelligence… and shares surged 800%.Alix Earle is beefing with Alex Cooper...

16 Apr 21min

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