74. How to Sell Your Sessions and Build a Successful Solo Business teaching Pilates, with Laura Cruz and Raphael Bender

74. How to Sell Your Sessions and Build a Successful Solo Business teaching Pilates, with Laura Cruz and Raphael Bender

Being a solo Pilates instructor is a dream for many of us. But how can you build your business while holding on to self-doubt? Learn how to reframe rejection, sell your classes, and get more clients on this episode of Pilates Elephants with Laura Cruz.

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About Laura Cruz:

Laura is a diversely-educated movement trainer and practitioner born and raised in NYC. She utilizes Pilates, mobility, and strength training to live life more fully and to support others in doing the same. From direct care for the disabled to movement coach, birth doula, and mentor for other wellness entrepreneurs, Laura has empowered others throughout her life. A lifelong student, she shares everything she embodies and learns with those around her to significantly impact lives. Her mission is to help people discover what autonomy looks like within their bodies, businesses, and lives.

How to Connect with Laura Cruz:

About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

Connect with me on Instagram: @the_raphaelbender

Download a free course guide:


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Episoder(300)

334. What to do if your classes are not full

334. What to do if your classes are not full

This is for instructors AND studio owners.It's the exact troubleshooting process I use to help studio owners fill their classes - based on the best practices of 100+ studios I've seen the numbers for,...

22 Mar 20min

353. Don't confuse giving information with teaching

353. Don't confuse giving information with teaching

Many Pilates instructors make the same mistake when introducing an exercise: they give too much information. Instead of helping clients move, long explanations overwhelm them and nothing sticks. In th...

15 Mar 33min

352. Adam McAtee - We Don't Get to Redefine Physics

352. Adam McAtee - We Don't Get to Redefine Physics

While we can adapt Pilates to the laws of physiology, we cannot change the definition of technical words like "strength" just to fit a specific teaching style or Pilates philosophy.Mentioned in this e...

8 Mar 47min

351. Nathan Ross Rees - Total Instructor Accountability

351. Nathan Ross Rees - Total Instructor Accountability

Nathan makes the case that instructors should take 100% responsibility for filling our classes.If our attendance is low,we should see that as a personal indicator that something in the experience or c...

1 Mar 50min

350. The Law of the Spring:

350. The Law of the Spring:

A common mistake is assuming that two Pilates exercises are the same just because they look identical.However, the actual "exercise" depends on where the load and force are being applied.Nerd out with...

22 Feb 24min

349. Great Instructors Fill Classes

349. Great Instructors Fill Classes

Studios hire Pilates instructors to fill classes with happy clients.If your instructors' classes are not full, by definition are not good at their job - yet.As a studio owner, it's your job to help th...

15 Feb 39min

348. Progressing Strength, Flexibility & Skill In Pilates

348. Progressing Strength, Flexibility & Skill In Pilates

Every Pilates exercise trains strength, range of motion, and skill. We explore how to progress your clients intelligently by adjusting one dimension at a time to build capacity, clarity, and confidenc...

8 Feb 29min

347. Why “Quiet the Big Muscles” Is Wrong

347. Why “Quiet the Big Muscles” Is Wrong

Special shout out to Adam McAtee for this postCitations in these episodes:ep 278 Does Pilates strengthen your little muscles?ep 216 Why knowing which muscles are working in a movement is a waste of ti...

1 Feb 47min

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