6) Sonic Seasoning

6) Sonic Seasoning

Imagine you’ve got a cup of coffee in front of you. You haven’t tasted it yet. You therefore don’t know what it tastes like, right? Wrong. Some scientists argue that you actually do know what it will taste like (more or less), and the act of tasting simply confirms what you have already imagined it will taste like. And that’s because a growing body of research is revealing that sight, sound and touch all affect your expectation of a coffee’s flavours. In this episode, I explore how certain sounds might make your coffee taste sweeter, while other sounds translate to bitterness. And I expose how some cafe owners might be ruining the flavours of the high-end specialty coffee you paid for without even realising it. In the second half, I show you why so many of our scientific questions about coffee are going unanswered. I take you deep into the future of coffee science by explaining who’s doing research into coffee science, why they’re doing it, how much it costs and how you can get involved. ---------- Please spread the word about The Science of Coffee! Follow me on Instagram and tag me in an Instagram story Write a review on Apple Podcasts Leave a 5 star rating on Spotify Explore the technology behind Fiorenzato’s AllGround home coffee grinder Get more involved in coffee science! Buy Brita Folmer’s The Craft & Science of Coffee Read the Specialty Coffee Association's 25 Magazine for cutting edge insights into coffee science, business and sustainability, including Charles Spence’s article on sonic seasoning Partner with the Coffee Science Foundation Explore Felipe Reinoso Carvalho’s sonic research, including Diego Campos’ winning World Barista Championship routine Apply to study at the UC Davis Coffee Centre Do an online course with ZHAW’s Coffee Excellence Centre Subscribe to Barista Hustle and complete their online coffee courses Become a member of the Barista Guild, Coffee Roaster’s Guild, Coffee Technicians Guild and attend their events! Connect with my very knowledgeable guests Charles Spence - Academic profile Fabiana Carvalho - Instagram Janice Wang - LinkedIn Felipe Reinoso Carvalho - LinkedIn Chahan Yeretzian - LinkedIn Bill Ristenpart - Academic profile Peter Giuliano - LinkedIn Jenn Rugolo - LinkedIn Giulia Bagato - LinkedIn Denis Girardi - LinkedIn The Science of Coffee is made possible by these leading coffee organisations BWT Water and More Marco Beverage Systems Trabocca Eversys Oatly Fiorenzato Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. How does Perfect Moose detect what kind of milk is in the pitcher? Click here to find out. Visiting World of Coffee San Diego? Pull a shot on the gorgeous Slayer Steam Single What does the Marco MilkPal look like to you? WALL-E? Something Steve Jobs would be proud of? Check it out here.

Episoder(76)

Surrogates: Anything but the coffee

Surrogates: Anything but the coffee

What happens when coffee disappears?   This is not a thought experiment! It’s happened many times in history: War, blockades, tariffs, ideology, health panics, sanctions, supply shocks.    When coffee...

2 Mar 46min

Mother Coffee: The history and heritage of Ethiopia's wild coffee forests

Mother Coffee: The history and heritage of Ethiopia's wild coffee forests

Most coffee is grown on vast plantations using machines, pesticides and fertilisers.    But in Ethiopia, coffee grows wild in humid forests surrounded by birds.    And that wild coffee matters more th...

9 Feb 48min

We Built This City…On Coffee: Hamburg and the making of Europe's coffee trade

We Built This City…On Coffee: Hamburg and the making of Europe's coffee trade

On a long walk through Hamburg, somewhere between the fish markets and giant cranes, you might stumble a giant bronze coffee bean looks like its crash landed from space.    But this giant coffee bean ...

5 Jan 50min

Introducing: Series Three of A History of Coffee

Introducing: Series Three of A History of Coffee

We’re back with more stories about the tiny psychoactive seed that changed the world and continues to shape our lives today. Is it possible to follow the story not just to Ethiopia, not just to a sin...

29 Des 20252min

Coffee Quality, Part 3: When the “quality” myth hits the farm

Coffee Quality, Part 3: When the “quality” myth hits the farm

For twenty years, the 2004 cupping form profoundly shaped the specialty coffee world.   But on the hillsides of coffee farms, some of the form’s byproducts have been disadvantaging producers.    In th...

8 Des 202530min

Coffee Quality, Part 2: How “quality” became a myth

Coffee Quality, Part 2: How “quality” became a myth

If you ask two specialty professionals what makes a high-quality coffee, you’ll likely get a surprisingly consistent answer: clean, sweet, juicy, bright. To an outsider, they would be forgiven for thi...

8 Des 202525min

Coffee Quality, Part 1: The birth of specialty coffee flavours

Coffee Quality, Part 1: The birth of specialty coffee flavours

For the longest time, coffees were dull and bitter. But then a small group of pioneers changed the world.    In this episode, we travel back to the 1960s and ’70s to meet the trailblazers who realised...

8 Des 202523min

How specialty coffee woke up to water’s role in flavour

How specialty coffee woke up to water’s role in flavour

For the longest time, the coffee community only cared about water’s impact ruining espresso machine boilers and kettles. But what about water’s impact on coffee flavour?   In this episode, I tell the ...

28 Jul 202525min

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