Hayley Williams and Brian O’Connor of Good Dye Young: hair color is ‘much more a fashion accessory than it’s ever been’

Hayley Williams and Brian O’Connor of Good Dye Young: hair color is ‘much more a fashion accessory than it’s ever been’

If you’ve noticed hair has been getting a lot more colorful in the past few years, you’re not alone. Pink, purple, blue or orange hair is no longer just for rebellious teens and rock stars. Hair dye brand Good Dye Young has been riding this wave of popularity—and helping drive it. Launched by Paramore lead singer Hayley Williams and her longtime hairstylist Brian O’Connor in 2016, the brand has been making its way into the biggest national retailers as it experiences double-digit growth. In addition to being stocked at Target and Walmart, it’s going to be launching in-store at Ulta Beauty on May 8. Hayley and Brian join this week’s Glossy Beauty Podcast to talk about the new launch and all things hair dye. They share the history of the brand and Hayley’s iconic Riot orange color, how they’re working to break down stigmas about colorful hair as it becomes more mainstream, their creative hair inspirations, their salon in Nashville that they opened last year, and more.

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What's going on at Glossier?

What's going on at Glossier?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

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Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

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26 Mar 42min

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On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

19 Mar 50min

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

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Why Evereden is giving equity to teenagers

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As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Mar 34min

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

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There’s a new chapter in President Donald Trump's ongoing tariff rollercoaster.   In April of 2025, President Trump unveiled his reciprocal tariff plan, which stacked new tariffs onto existing duties...

26 Feb 31min

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

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On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand — its first in its near-20-y...

19 Feb 35min

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